{"id":2063,"date":"2023-10-03T03:50:30","date_gmt":"2023-10-03T03:50:30","guid":{"rendered":"https:\/\/ownrblog-preprod.go-vip.net\/?p=2063"},"modified":"2023-12-07T13:52:25","modified_gmt":"2023-12-07T13:52:25","slug":"local-seo-tips-for-your-business","status":"publish","type":"post","link":"https:\/\/www.ownr.co\/blog\/local-seo-tips-for-your-business\/","title":{"rendered":"Local SEO Tips for your Business"},"content":{"rendered":"<p><strong><em>When the marketplace is packed with choice, how do you get a consumer to notice your local business first? Boost the online visibility of your business to potential customers with strategic local SEO. <\/em><\/strong><\/p>\r\n<p><br \/>How do you show up in local search when similar businesses in your area also compete for your customer\u2019s attention and business? An effective way to stand out from the competition and draw customers your way is to optimize your web presence for local search.\u00a0<\/p>\r\n<p>Google, the most widely used search engine in Canada, localizes search results based on the searcher\u2019s geo-location. Along with the distance or proximity factor, the relevance and prominence of a business also dictates its rank in local search results on Google Maps and Google Search.\u00a0<\/p>\r\n<p>So, the success of a local business and its ability to attract potential consumers within its neighbourhood depends on optimizing its online presence for distance, relevance and prominence. In this beginners guide, we break down these three search engine ranking factors into actionable steps that will optimize your business for local search.\u00a0<\/p>\r\n<h2>What is Local SEO?<\/h2>\r\n<p>Local Search Engine Optimization (SEO) refers to a set of practices that optimize a business\u2019 online presence so local searchers in the area can discover it quickly and easily.\u00a0<\/p>\r\n<p>Search engines want to give the user exactly what they want. Google shows local results for queries with a local intent. For example, if you run a nail salon, you need to optimize your online presence for queries like \u201cnail salons near me\u201d to direct that customer to your location.<\/p>\r\n<p>With local SEO, you help search engines understand your business better to recommend you as an option to the searcher.\u00a0<\/p>\r\n<!-- \/wp:post-content -->\r\n<p>Local SEO, is therefore applicable to businesses with a physical location like a sushi restaurant or those that travel to their customer like a lawn mowing service.\u00a0<\/p>\r\n<p>Local SEO is an effective marketing tool that promotes a business at the exact time a consumer is searching for them or for products or services they provide.\u00a0<\/p>\r\n<h2><br \/>Why does my business need Local SEO?<\/h2>\r\n<p>While <a href="\&quot;https:\/\/www.ownr.co\/blog\/2019\/06\/06\/seo-checklist-for-your-business\/\&quot;">traditional SEO<\/a> is important for the overall discovery of your website by the search engines, you must complement it with local SEO to rank for local keywords and for faster discovery.\u00a0<\/p>\r\n<p>Google, which corners <a href="\&quot;http:\/\/gs.statcounter.com\/search-engine-market-share\/all\/canada\&quot;">92% of the world\u2019s search engine market share<\/a>, recorded these observations about <a href="\&quot;http:\/\/think.storage.googleapis.com\/docs\/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf\&quot;">consumers\u2019 local search behaviour<\/a> in a study. <\/p>\r\n<ul>\r\n<li>4 in 5 consumers use search engines to find local information<\/li>\r\n<li>50% of smartphone consumers visit a store within a day of their local search<\/li>\r\n<li>76% of local searches result in a phone call<\/li>\r\n<li>18% of local smartphone searches led to a purchase within a day compared to 7% of non-local searches<\/li>\r\n<\/ul>\r\n<p>Evidently, <a href="\&quot;https:\/\/blog.hubspot.com\/marketing\/local-seo-stats\&quot;">local SEO is key to driving people to your storefront<\/a>. Consumers want and act on location-based information that\u2019s customized to their city, postal code or immediate surroundings. Without local SEO, your business risks being hidden beneath a pile of search results. If your business is not on the first page of a search engine results page (SERP), you lose your competitiveness.\u00a0<\/p>\r\n<!-- wp:image {\"align\":\"center\",\"id\":2099} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1264\" height=\"1470\" class=\"wp-image-2099\" src=\"https:\/\/ownr.co\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-13-at-7.56.05-AM.png\" alt=\"Example of how local pack of search results are organized compared to organic results. \" srcset=\"https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-13-at-7.56.05-AM.png 1264w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-13-at-7.56.05-AM.png?resize=258,300 258w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-13-at-7.56.05-AM.png?resize=768,893 768w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-13-at-7.56.05-AM.png?resize=881,1024 881w\" sizes=\"auto, (max-width: 1264px) 100vw, 1264px\" \/><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n<h3><br \/>Google\u2019s local 3-pack<\/h3>\r\n<p>Google displays search results as a combination of a local pack and organic results. The local pack consists of top three local business listings most relevant to the search query, highlighted in a box with their locations pinned on an accompanying map. The rest are regular organic results.\u00a0<\/p>\r\n<p>The <a href="\&quot;https:\/\/ahrefs.com\/blog\/local-seo\/\&quot;">3-pack shows up in 93% of searches<\/a> with local intent. As a business, your SEO efforts should focus on appearing in this coveted section of a search engine results page (SERP).\u00a0<\/p>\r\n<h2>Tips to help your business appear in local search results<\/h2>\r\n<p>To implement local SEO for your business, first ensure you meet the basic requirements of traditional SEO. Your website must be mobile-friendly, easy to use, peppered with useful and relevant content, and should have built domain authority with quality backlinks. <em><strong><a href="\&quot;https:\/\/www.ownr.co\/blog\/2019\/05\/30\/best-website-builders-for-canadian-businesses\/\&quot;">Building a website is quick and easy when you use online website builders. There are ten considerations to factor in when you choose one for your business<\/a><\/strong><\/em>.<\/p>\r\n<p>Everything that applies to traditional SEO also applies to local SEO.\u00a0<a href="\&quot;https:\/\/www.ownr.co\/blog\/2019\/06\/06\/seo-checklist-for-your-business\/\&quot;"><strong><em>Learn how to rank in organic search results in our SEO checklist for businesses<\/em><\/strong><\/a><\/p>\r\n<p>While the motive of organic SEO is to get a website to rank well in a SERP for specific keywords regardless of the searcher\u2019s location, local SEO is geared towards increasing rankings for a website in a limited geographic area. Here are a few actionable steps to appear in local search results on Google.<\/p>\r\n<h3>Local SEO Tip #1: Create a Google My Business profile<\/h3>\r\n<p>When people look for businesses and places on Google Search or Maps, they\u2019re shown local results based on their geo-location. Google pulls in information from businesses listed with them through their Google My Business feature <\/p>\r\n<!-- wp:image {\"id\":2067} -->\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1708\" height=\"1340\" class=\"wp-image-2067\" src=\"https:\/\/ownr.co\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-10-at-2.55.02-PM.png\" alt=\"Example of how Google My Business profiles appear in search results\" srcset=\"https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-10-at-2.55.02-PM.png 1708w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-10-at-2.55.02-PM.png?resize=300,235 300w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-10-at-2.55.02-PM.png?resize=768,603 768w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-10-at-2.55.02-PM.png?resize=1024,803 1024w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-10-at-2.55.02-PM.png?resize=1536,1205 1536w\" sizes=\"auto, (max-width: 1708px) 100vw, 1708px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n<p><a href="\&quot;https:\/\/www.searchenginejournal.com\/boosting-local-seo-with-google-my-business-podcast\/308437\/%22%20%5Cl%20%22close\&quot;">According to SEO experts<\/a>, your website is no longer the first impression on your customers. The de facto home page of most local businesses today is the knowledge panel that shows up against your business name on Google. That knowledge panel is the Google My Business profile.<br \/><br \/><\/p>\r\n<!-- wp:image {\"align\":\"center\",\"id\":2069,\"width\":506,\"height\":590} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2069\" src=\"https:\/\/ownr.co\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-12-at-12.50.09-PM.png\" alt=\"Example of the Google knowledge panel for a coffee shop\" width=\"506\" height=\"590\" srcset=\"https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-12-at-12.50.09-PM.png 724w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-12-at-12.50.09-PM.png?resize=257,300 257w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n<p><br \/><br \/>All the people that used to go to your website to get your phone number or your address, get directions, check out pictures of your business or read testimonials, they can see all of that in your Google My Business profile.<\/p>\r\n<p>All the people that used to go to your website to get your phone number or your address, get directions, check out pictures of your business or read testimonials, they can see all of that in your Google My Business profile.<\/p>\r\n<p>Your business may get overlooked in relevant local searches in your area if you don\u2019t have a Google My Business profile.\u00a0<\/p>\r\n<h4><br \/>What is Google My Business?<\/h4>\r\n<p><a href="\&quot;https:\/\/www.google.com\/business\/\&quot;">Google My Business<\/a> (GMB) is a free tool to manage how your local business appears on Google Search and Google Maps. You need to create and maintain your Google My Business listing to help potential customers discover your products or services, contact you, and find your location. <br \/><br \/><a href="\&quot;https:\/\/support.google.com\/business\/answer\/6300665\&quot;">Verified businesses on Google are twice as likely to be considered reputable<\/a> by users. <\/p>\r\n<h4><br \/>Benefits of a Google My Business profile<\/h4>\r\n<ul>\r\n<li>Attract new customers in the area you serve<\/li>\r\n<li>It points customers to your website<\/li>\r\n<li>Interact with customers by posting photos of your business, products, and services<\/li>\r\n<li>Collect and respond to reviews from customers<\/li>\r\n<li>Maintain accurate information about your business, for example, hours of operation, web address, phone number, location<\/li>\r\n<li>Use mobile app to keep your online presence up-to-date<\/li>\r\n<li>Location-based ads to reach a wider audience<br \/><br \/><\/li>\r\n<\/ul>\r\n<h3><br \/>Local SEO Tip #2: NAP or Name, Address, Phone Number<\/h3>\r\n<p>The purchase journey of a customer plays out across different devices today. It may start on the smartphone and end on the desktop. The search and discovery experience of users should be consistent at every touchpoint of their journey, from the search engine, to the storefront, a mobile app, google maps, or information on another retailer\u2019s website or app.\u00a0<\/p>\r\n<h4>What is NAP?<\/h4>\r\n<p>NAP stands for Name, Address, Phone Number and is crucial to rank well in local search engine results. Google uses your NAP data to deliver geo-targeted search results. Google and other search engines also cross-reference your NAP information throughout the web to check whether you\u2019re a legitimate business or not. With NAP, you address the local search ranking factors of distance and relevance.<\/p>\r\n<h4>Consistency and Breadth of NAP<\/h4>\r\n<p>Conflicting NAP data, multiple business names or different phone numbers confuses your identify for search engines. NAP helps them understand who you are, what you do, and how users can contact and reach you. Your Business\u2019 NAP should be consistent across your website, your social media profiles and everywhere else on the web.\u00a0<\/p>\r\n<p>Also, work on <a href="\&quot;https:\/\/whitespark.ca\/top-local-citation-sources-by-country\/canada\/\&quot;">expanding the breadth of your NAP through citations<\/a>. A citation is any mention of your business and its NAP on the web. By listing your business on online directories like Google My Business, Yelp, Yellow Pages, Foursquare and other sources of citations like Apple Maps, Bing Places, among others, you establish trust in the search engine\u2019s algorithm, and over time build local relevance and authority.\u00a0<br \/><br \/><\/p>\r\n<!-- wp:image {\"align\":\"center\",\"id\":2073} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"4956\" height=\"3304\" class=\"wp-image-2073\" src=\"https:\/\/ownr.co\/blog\/wp-content\/uploads\/2019\/06\/luke-porter-203637-unsplash.jpg\" alt=\"A young female looking at the screen of her phone. \" srcset=\"https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/luke-porter-203637-unsplash.jpg 4956w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/luke-porter-203637-unsplash.jpg?resize=300,200 300w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/luke-porter-203637-unsplash.jpg?resize=768,512 768w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/luke-porter-203637-unsplash.jpg?resize=1024,683 1024w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/luke-porter-203637-unsplash.jpg?resize=1536,1024 1536w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/luke-porter-203637-unsplash.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 4956px) 100vw, 4956px\" \/><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n<h3><br \/>Local SEO Tip #3: Reviews<\/h3>\r\n<p>The reviews customers leave for your business and how they rate your service influence how you rank in a SERP. Prominence, the third ranking factor of local search results, is fulfilled through reviews.\u00a0<\/p>\r\n<p>High-quality positive reviews and high ratings work like a ranking signal for Google, increasing your chances of getting featured in its local 3-pack and even as rich snippet reviews that have good click-through rates.\u00a0<br \/><br \/><\/p>\r\n<!-- wp:image {\"id\":2075} -->\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2010\" height=\"1286\" class=\"wp-image-2075\" src=\"https:\/\/ownr.co\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-12-at-2.35.38-PM.png\" alt=\"Example of how online reviews left for a restaurant by customers show up in Google search.\" srcset=\"https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-12-at-2.35.38-PM.png 2010w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-12-at-2.35.38-PM.png?resize=300,192 300w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-12-at-2.35.38-PM.png?resize=768,491 768w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-12-at-2.35.38-PM.png?resize=1024,655 1024w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-12-at-2.35.38-PM.png?resize=1536,983 1536w\" sizes=\"auto, (max-width: 2010px) 100vw, 2010px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n<p><br \/><br \/>The more positive reviews a business gets, the higher its chances to rank in Google\u2019s local 3-pack. Reviews from other platforms also get featured in normal organic results as rich snippet reviews that help with your click-through rates.<\/p>\r\n<p><a href="\&quot;https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\&quot;">68% of consumers<\/a> are more likely to use a local business based on its positive reviews. To build your online reputation &#8211;\u00a0<\/p>\r\n<ul>\r\n<li>Make it easy for your customers to review you. The Google My Business profile is one location, but also maintain a presence on other popular <a href="\&quot;https:\/\/blog.hubspot.com\/service\/customer-review-sites\&quot;">review platforms<\/a> like TripAdvisor, Yelp, Yellow Pages, Facebook etc.<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>Collect email addresses at the time of service and send a request for a review later<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>Handout a card or a flyer after the service to encourage a review\u00a0<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>Use social media to ask specific questions from your customers<\/li>\r\n<\/ul>\r\n<h2>Tools and Resources for local SEO<\/h2>\r\n<p>To help improve your local search rank, there are several online services available for a one-time or monthly fee.\u00a0<\/p>\r\n<p><a href="\&quot;https:\/\/whitespark.ca\/tools\/\&quot;">Whitespark<\/a> &#8211; Their services are focused on improving your online citation profile and increasing your local search rankings from google\u00a0<\/p>\r\n<p><a href="\&quot;https:\/\/moz.com\/products\/local\&quot;">Moz Local<\/a> &#8211; This tool manages your NAP, its distribution, and accuracy. Moz Local also distributes your location data across the search ecosystem and helps search engines and in turn new customers find your local business.\u00a0<\/p>\r\n<p><a href="\&quot;https:\/\/www.brightlocal.com\/\&quot;">Bright Local<\/a> &#8211; Their local SEO tool lets a business track movements in its local search ranking, citations, and manage the Google My Business profile.\u00a0<\/p>\r\n<p><a href="\&quot;https:\/\/www.semrush.com\/\&quot;">SEMrush<\/a> &#8211; This is another prominent tool to monitor your position on a SERP, it correctly distributes your business data to authoritative directories, tracks ratings and reviews, and also audits your website to check if google can crawl it or not.\u00a0<\/p>\r\n<p><br \/>Local SEO is a long-term effort and the tips we\u2019ve discussed in this blog are a small start. The above mentioned tools can perform an overall audit of your online activities to identify opportunities to improve the performance of your business in local search.\u00a0<\/p>\r\n<p>Remember, the guiding principles for all your local SEO tactics for Google centre around <a href="\&quot;https:\/\/support.google.com\/business\/answer\/7091?hl=en\&quot;">how google determines local rankings<\/a> &#8211;\u00a0<\/p>\r\n<ol>\r\n<li><strong>Distance:<\/strong> How close is your business to the searcher?<\/li>\r\n<li><strong>Relevance: <\/strong>Is the search query a relevant match for your products and services?<\/li>\r\n<li><strong>Prominence:<\/strong> How well-known are you as a business? What do other consumers say about your products and services?<\/li>\r\n<\/ol>\r\n<p>&nbsp;<\/p>\r\n<p><br \/>Whether your business is a sole proprietorship or a corporation, a key factor to success and making it profitable is ensuring you optimize it for local SEO. <a href="\&quot;https:\/\/www.ownr.co\/ca\/en\/business-registration-comparison\&quot;"><strong><em>Ownr offers the simplest and most convenient way to register or incorporate your business and build your brand <\/em><\/strong><\/a><\/p>\r\n<!-- wp:button {\"customBackgroundColor\":\"#fa4f00\",\"borderRadius\":0,\"align\":\"center\",\"className\":\"aligncenter\"} -->\r\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background no-border-radius\" style=\"background-color: #fa4f00;\" href="\&quot;https:\/\/www.ownr.co\/ca\/en\/\&quot;"><strong>Start your business<\/strong><\/a><\/div>\r\n<!-- \/wp:button -->\r\n<p>&nbsp;<\/p>\r\n<p><br \/>If you have questions about how Ownr can help you register or incorporate a business, or any of our promotions, give our customer success team a call at 1-800-766-6302. You can also reach us at support@ownr.co. We\u2019re available Monday through Friday, 9 a.m &#8211; 5 p.m EST.<\/p>\r\n<p>You also have the option to book a free 30-minute information session to ask all your questions 1:1 with a member of our customer success team.\u00a0<a href="\&quot;https:\/\/calendly.com\/support-435\/ownr-1-1-session\/01-22-2019?utm_source=ownr&amp;utm_medium=blog&amp;utm_content=how%20to%20incorporate%20your%20business\&quot;" target=\"_blank\" rel=\"noreferrer noopener\">Schedule a session here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>When the marketplace is packed with choice, how do you get a consumer to notice your business first? Boost the online visibility of your business to potential customers with strategic local SEO. <\/p>\n","protected":false},"author":5,"featured_media":2078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[980],"tags":[71,132,247,339,340,429,430,475,482,483,504,506,515,516,617,620,628,629,665,738,755],"class_list":["post-2063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-serp","tag-bright-local","tag-digital-marketing","tag-google-local-3-pack","tag-google-my-business","tag-local-pack","tag-local-seo","tag-moz","tag-nap","tag-nap-consistency","tag-online-marketing","tag-online-reviews","tag-organic-search-results","tag-organic-seo","tag-search-engine","tag-search-ranking","tag-semrush","tag-seo","tag-snack-pack","tag-traditional-seo","tag-whitespark"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local SEO Tips for your Business | Ownr Blog<\/title>\n<meta name=\"description\" content=\"Follow this local SEO guide to optimize your business to rank well for relevent local search queries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ownr.co\/blog\/local-seo-tips-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO Tips for your Business | Ownr Blog\" \/>\n<meta property=\"og:description\" content=\"Follow this local SEO guide to optimize your business to rank well for relevent local search queries.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ownr.co\/blog\/local-seo-tips-for-your-business\/\" \/>\n<meta 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