{"id":2240,"date":"2023-10-03T03:50:31","date_gmt":"2023-10-03T03:50:31","guid":{"rendered":"https:\/\/ownrblog-preprod.go-vip.net\/?p=2240"},"modified":"2026-11-09T11:18:41","modified_gmt":"2026-11-09T16:18:41","slug":"ownr-success-story-digital-marketer-anthony-alfonsi","status":"publish","type":"post","link":"https:\/\/www.ownr.co\/blog\/ownr-success-story-digital-marketer-anthony-alfonsi\/","title":{"rendered":"Ownr Success Story: Digital Marketer Anthony Alfonsi"},"content":{"rendered":"<p><br \/>Anthony Alfonsi is Toronto&#8217;s friendly neighbourhood web specialist. He started his creative agency, <a href="\&quot;https:\/\/fourdots.ca\/\&quot;" target=\"_blank\" rel=\"noopener\">Fourdots Digital<\/a>, to help businesses step up their digital marketing game. Here, Anthony recalls his entrepreneurial journey, from running parties at nightclubs, to landing a spot in a start-up incubator, to learning the ropes of being a boss. Anthony used Ownr to register Fourdots Digital in 2018.<\/p>\r\n<h2>Ownr: What differentiates Fourdots Digital from other creative agencies?<\/h2>\r\n<p><strong>Anthony: <\/strong>We help fuel the business growth of our clients through digital marketing. I think most <strong>social media agencies<\/strong> specialize in either the creative aspect or the technical aspect. We pride ourselves on having both the creativity and audacity to stand out, while also possessing the real skills and technical knowledge to get business results. It\u2019s a delicate balance; our youth is definitely a <strong>competitive advantage<\/strong>.<\/p>\r\n<h2>Ownr: Tell us a bit about yourself and your entrepreneurial journey. What inspired you to set up your business?<\/h2>\r\n<p><strong>Anthony: <\/strong>I\u2019d say my entrepreneurial journey started in university when I started running parties at nightclubs. In the second year, I ran a student painting business. That gave me the first real experience in sales, hiring and managing a team &#8211; basically all of the essential skills for running a business. I then applied to <a href="\&quot;https:\/\/www.yedinstitute.org\/\&quot;" target=\"_blank\" rel=\"noopener\">Schulich\u2019s YEDI program<\/a>, which is an <strong>entrepreneurship accelerator<\/strong>. \u00a0There I refined my knowledge and really committed myself to being an entrepreneur.<br \/><br \/><\/p>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2247\" src=\"https:\/\/i2.wp.com\/ownr.co\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-21-at-10.28.22-AM.png?fit=1022%2C1024&amp;ssl=1\" alt=\"Logo of digital marketing company, Fourdots Digital, at the bottom of an image with a pink background and with the text, &quot;Tell Your Story&quot;. \" width=\"483\" height=\"484\" srcset=\"https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-21-at-10.28.22-AM.png 1200w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-21-at-10.28.22-AM.png?resize=150,150 150w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-21-at-10.28.22-AM.png?resize=300,300 300w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-21-at-10.28.22-AM.png?resize=768,769 768w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-21-at-10.28.22-AM.png?resize=1022,1024 1022w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/figure>\r\n<\/div>\r\n\r\n<h2>Ownr: What do you love about being your own boss? What keeps you motivated?<\/h2>\r\n<p><strong>Anthony: <\/strong>I\u2019ve always known I\u2019d be my own boss at some point. I\u2019m a systems thinker. I\u2019m always driven to build or streamline processes, to work smart and not hard. <br \/><br \/>What keeps me motivated is my team. Hiring is tough, but I\u2019ve been blessed to have found great people that inspire me. <br \/><br \/><\/p>\r\n\r\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p><strong>&#8220;I\u2019m always driven to build or streamline processes, to work smart and not hard.&#8221;<\/strong><\/p>\r\n<cite>Anthony Alfonsi, Founder and Director at Fourdots Digital<\/cite><\/blockquote>\r\n\r\n<h2><br \/>Ownr: What do you remember about the initial days of your business idea, and the first few challenges you had to resolve?<\/h2>\r\n<p><strong>Anthony: <\/strong>I started as a freelance web designer, which is tough, since revenue is inconsistent. A lot of reading and research has gone into Fourdots since those days. I\u2019ve been lucky enough to work with and <strong>build relationships<\/strong> with great clients, allowing me to scale my business while being a partner in their business growth. <br \/><br \/><\/p>\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-image-2249\" src=\"https:\/\/i1.wp.com\/ownr.co\/blog\/wp-content\/uploads\/2019\/06\/2.png?fit=1024%2C576&amp;ssl=1\" alt=\"Male employee working on a desktop computer. \" srcset=\"https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/2.png 1920w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/2.png?resize=300,169 300w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/2.png?resize=768,432 768w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/2.png?resize=1024,576 1024w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/2.png?resize=1536,864 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\r\n\r\n<h2>Ownr: What has been your biggest success or earliest win with this business?<\/h2>\r\n<p><strong>Anthony:<\/strong> Our biggest success is undoubtedly the success of our clients. In B2B it\u2019s important to <strong>create real value<\/strong> and we\u2019ve been successful in delivering that.<\/p>\r\n<h2>Ownr: What\u2019s the hardest part of running a business of this nature?<\/h2>\r\n<p><strong>Anthony: <\/strong>The hardest part of running a business of this nature is a challenge we embrace &#8211; <strong>getting results<\/strong>. That\u2019s what separates us from the crowd. <br \/><br \/><\/p>\r\n\r\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p><strong>&#8220;You\u2019ll never grow past \u201cself-employed\u201d if you don\u2019t hire employees and trust them to do the job.&#8221;<\/strong><\/p>\r\n<cite>Anthony Alfonsi, Founder and Director at Fourdots Digital<\/cite><\/blockquote>\r\n\r\n<h2><br \/>Ownr: What does a typical day look like for you as the owner and operator of Fourdots Digital?<\/h2>\r\n<p><strong>Anthony:<\/strong> A typical day for me will involve a mix of team check-ins, creative review, \u00a0<strong>business development<\/strong> and prospect meetings. <br \/><br \/><\/p>\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-image-2250\" src=\"https:\/\/www.ownr.co\/blog\/wp-content\/uploads\/2019\/06\/3.png?fit=1024%2C576&amp;ssl=1\" alt=\"Female employee sitting at her office desk looking at a notebook.\" srcset=\"https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/3.png 1920w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/3.png?resize=300,169 300w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/3.png?resize=768,432 768w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/3.png?resize=1024,576 1024w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2019\/06\/3.png?resize=1536,864 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\r\n\r\n<h2>Ownr: Are there any tips you\u2019d like to share with other entrepreneurs starting their business journey or looking to scale their business? \u00a0<\/h2>\r\n<p><strong>Anthony: <\/strong>For those starting their business journey, I advise that you read up and research your industry\u2019s best practices. Better yet, work for a while at a company that does it right. It will save you a lot of time and headache.<\/p>\r\n<p>For those looking to scale, it\u2019s important to delegate and empower people around you. A hands-on, perfectionist nature is probably central to why you started a business in the first place, but you\u2019ll never grow past \u201cself-employed\u201d if you don\u2019t hire employees and trust them to do the job. The business should be able to run without you; otherwise, it\u2019s not a business.<\/p>\r\n<h2>Ownr: Where can people learn more about Fourdots Digital?<\/h2>\r\n<p><strong>Anthony: <\/strong>You can visit our website at <a href="\&quot;https:\/\/fourdots.ca\/\&quot;" target=\"_blank\" rel=\"noopener\">https:\/\/fourdots.ca\/<\/a> or follow us on Instagram at <a href="\&quot;https:\/\/www.instagram.com\/fourdotsdigital\/\&quot;" target=\"_blank\" rel=\"noopener\">@fourdotsdigital<\/a> . <br \/><br \/><\/p>\r\n<h3><em>Every Friday, we feature a Canadian business that was founded with Ownr. If you started your business with us and would like to be featured here, let us know in an email to marketing@ownr.co.<\/em><\/h3>\r\n<p><br \/>If this Ownr success story inspired you to start your own entrepreneurship journey, then you\u2019ve come to the right place.\u00a0<strong><em>Ownr offers the simplest and most convenient way to <a href="\&quot;https:\/\/www.ownr.co\/blog\/a-guide-what-to-consider-when-incorporating-your-business\/\&quot;" target=\"_blank\" rel=\"noopener\">register or incorporate your business<\/a> and build your brand\u00a0<\/em><\/strong>.<\/p>\r\n\r\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #fa4f00;\" href="\&quot;https:\/\/www.ownr.co\/ca\/en\/\&quot;"><strong>Start your business<\/strong><\/a><\/div>\r\n\r\n<p><br \/>If you have questions about how Ownr can help you register or incorporate a business, or any of our promotions, give our customer success team a call at 1-800-766-6302. You can also reach us at support@ownr.co. We\u2019re available from Monday through Friday, 9 a.m \u2013 5 p.m EST.<\/p>\r\n<p>You also have the option to book a free 30-minute information session to ask all your questions 1:1 with a member of our customer success team.\u00a0<a href="\&quot;https:\/\/calendly.com\/support-435\/ownr-1-1-session\/01-22-2019?utm_source=ownr&amp;utm_medium=blog&amp;utm_content=how%20to%20incorporate%20your%20business\&quot;" target=\"_blank\" rel=\"noreferrer noopener\">Schedule a session here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Anthony Alfonsi, founder at creative marketing agency, Fourdots Digital, shares his entrepreneurial lessons with Ownr.<\/p>\n","protected":false},"author":5,"featured_media":2262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[986],"tags":[170,193,218,247,274,277,294,467,523,529,659,668,741,748],"class_list":["post-2240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-stories","tag-business-owner","tag-campaign-management","tag-content-creation","tag-digital-marketing","tag-entrepreneur","tag-entrepreneurship","tag-feature-friday","tag-mobile-marketing","tag-ownr-business","tag-ownr-founded","tag-small-business-owner","tag-social-media","tag-ux-ui","tag-web-design"],"acf":[],"yoast_head":"<!-- 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