{"id":371,"date":"2023-10-03T03:50:24","date_gmt":"2023-10-03T03:50:24","guid":{"rendered":"https:\/\/ownrblog-preprod.go-vip.net\/?p=371"},"modified":"2026-04-13T13:28:04","modified_gmt":"2026-04-13T13:28:04","slug":"show-off-diy-photography-tips-to-help-your-products-shine-online","status":"publish","type":"post","link":"https:\/\/www.ownr.co\/blog\/show-off-diy-photography-tips-to-help-your-products-shine-online\/","title":{"rendered":"How to Make Your DIY Product Photography Shine"},"content":{"rendered":"<p>When you&#8217;re a small business owner with a limited budget, DIY is the name of the game. World-class photographers with professional models might be in your future, but for now, it&#8217;s up to you to bring your goods to life on camera. Here are five ways to help make DIY product photography a breeze!<\/p>\r\n<h2>Phone it in<\/h2>\r\n<p>Pump the breaks, shutterbug. Before you blow your budget on a high-end digital single-lens reflex<strong>\u00a0<\/strong>(DSLR) camera and a bushel of lenses, check out what your smartphone can do! The DSLR-versus-smartphone debate is a favourite of\u00a0<a href="\&quot;https:\/\/arstechnica.com\/gadgets\/2016\/12\/mini-shootout-can-iphone-7s-bag-of-tricks-compete-with-a-real-dslr\/\&quot;">photography<\/a>,\u00a0<a href="\&quot;https:\/\/www.shipstation.com\/blog\/packing-up-the-extras\/iphone-vs-dslr-product-photography\/\&quot;" target=\"_blank\" rel=\"noopener noreferrer\">e-commerce,<\/a>\u00a0and\u00a0<a href="\&quot;https:\/\/gearpatrol.com\/2017\/02\/13\/pro-camera-vs-smartphone-camera\/\&quot;">tech<\/a>\u00a0bloggers, but often the results are a draw.<\/p>\r\n<p>In a perfect world, every small business would have a brilliant photographer with a fancy rig on staff, but your phone can offer convenience, cost-effectiveness, and many current models, the ability to take darn good photos. Also, your phone can&#8217;t be beat when it comes to sharing capabilities \u2014 the ability to upload photos seamlessly to your social media channels can be a major time saver.<\/p>\r\n\r\n<div class=\"wp-block-image alignleft\">\r\n<figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/external_clips\/attachments\/1634657\/original\/stil-326694.jpg?1515079785\" alt=\"Product photo of a watch, journal, and user manual against an all-white background.\" \/>\r\n<figcaption><em><a href="\&quot;https:\/\/unsplash.com\/photos\/b4DtZhxJjPM\&quot;">Photo by STIL on Unsplash<\/a><\/em><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n<h2>Draw a Blank<\/h2>\r\n<p>It may not sound exciting, but a clean photo of your product against a white background may be the most-important shot in your arsenal. A study by Carleton University in Ottawa showed the average person forms their first impression of an image in 50 milliseconds \u2014 that&#8217;s not much time to make a sale.<\/p>\r\n \r\n<p>A simple white background ensures your product is clearly visible to consumers. Also, if you have plans to partner with one of the big shopping portals like\u00a0<a href="\&quot;https:\/\/www.amazon.com\/gp\/help\/customer\/display.html?nodeId=200202110\&quot;">Amazon<\/a>\u00a0or\u00a0Houzz, you&#8217;ll need to provide this style of image for listings.<\/p>\r\n<p>If your items are small to medium sized, creating your own white &#8220;infinity cove&#8221; backdrop can be done at home in minutes. All you need is a roll of white paper, some tape or clips, and a little patience. Just fasten the paper to the back of a chair, a wall, or a photo table, curve it under your product, and voila!<\/p>\r\n<div>\u00a0<\/div>\r\n<h2>Easy on the filters<\/h2>\r\n<p>Filters can be fun for your personal social media accounts, but for your business you might want to keep it &#8220;real.&#8221; According to ReadyCloud,\u00a0<a href="\&quot;https:\/\/www.readycloud.com\/articles\/protecting-your-bottom-line-10-product-returns-statistics-all-e-retailers-should-know\&quot;">22%<\/a>\u00a0of e-commerce returns are due to cosmetic differences between the physical product and the image displayed online. Although you might enjoy seeing your goods in a different light, those filter effects can obscure fine details and even misrepresent items to your consumers. Save yourself the cost of returns and not-so stellar reviews, and let your product look like it will when your customer receives it.<\/p>\r\n\r\n<div class=\"wp-block-image wp-image-374 alignleft\">\r\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"5184\" height=\"3456\" class=\"wp-image-374\" src=\"https:\/\/ownr.co\/blog\/wp-content\/uploads\/2018\/01\/katy-belcher-387799.jpg\" alt=\"katy-belcher-387799\" srcset=\"https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2018\/01\/katy-belcher-387799.jpg 5184w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2018\/01\/katy-belcher-387799.jpg?resize=300,200 300w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2018\/01\/katy-belcher-387799.jpg?resize=768,512 768w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2018\/01\/katy-belcher-387799.jpg?resize=1024,683 1024w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2018\/01\/katy-belcher-387799.jpg?resize=1536,1024 1536w, https:\/\/www.ownr-blog.com\/wp-content\/uploads\/2018\/01\/katy-belcher-387799.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 5184px) 100vw, 5184px\" \/>\r\n<figcaption><em><a href="\&quot;https:\/\/unsplash.com\/photos\/1vD0XT1S2PI\&quot;">Photo by Katy Belcher on Unsplash<\/a><\/em><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n<h2>It&#8217;s a lifestyle<\/h2>\r\n<p>In the digital age, lifestyle photos (pictures featuring people) can be game-changing for small businesses. Not only do images of people interacting with your products provide you with exciting visual content for social, but they can also tell a cohesive, compelling brand story to your target consumers. If you&#8217;re worried that all of those party people in the shot will be in the way, don&#8217;t, they may be your ticket to boosting engagement. 2014 research by Yahoo Labs and Georgia Institute of Technology showed that social media photos featuring faces racked up\u00a0<a href="\&quot;http:\/\/www.news.gatech.edu\/2014\/03\/20\/face-it-instagram-pictures-faces-are-more-popular\&quot;">38%<\/a>\u00a0more likes than those without. Call your friends (the ones who will model for pizza) and start snapping!<\/p>\r\n<h2>Go app shopping<\/h2>\r\n<p>Need a few extra tools in your belt? There are plenty of affordable smartphone apps out there that can make your visual content shine its brightest. Whether you need to\u00a0<a href="\&quot;http:\/\/adva-soft.com\/products\/touch-retouch\/\&quot;">remove content<\/a>\u00a0from your images, make them\u00a0<a href="\&quot;https:\/\/ca.pixelz.com\/\&quot;">sharper<\/a>, or farm out the\u00a0<a href="\&quot;https:\/\/ca.pixelz.com\/\&quot;" target=\"_blank\" rel=\"noopener noreferrer\">photo editing<\/a>\u00a0to someone else entirely, there&#8217;s an app to help you get the job done. You can also find user-friendly graphic design software like\u00a0<a href="\&quot;https:\/\/about.canva.com\/iphone\/\&quot;">Canva<\/a>\u00a0(available on iOS devices) to help you add text to your images, create ads, and build awesome sharable content for social media.<\/p>\r\n<p>While a professional photographer can give you photos that will take your breath away, they could come with a bill to match. If your small business budget is more burgers than bubbly, DIY product photography may help you save a few bucks and learn a few tricks. Hey, it&#8217;s worth a shot! \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Running a small business isn&#8217;t always a snap, but capturing quality product photos might be easier than you think. Here are five quick tips. <\/p>\n","protected":false},"author":5,"featured_media":375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[990],"tags":[444,451],"class_list":["post-371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-productivity","tag-marketing","tag-marketing-photography"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Make Your DIY Product Photography Shine | Ownr Blog<\/title>\n<meta name=\"description\" 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