{"id":5748,"date":"2023-10-03T03:51:52","date_gmt":"2023-10-03T03:51:52","guid":{"rendered":"https:\/\/ownrblog-preprod.go-vip.net\/?p=5748"},"modified":"2023-12-07T13:06:19","modified_gmt":"2023-12-07T13:06:19","slug":"success-story-cerys-goodall-the-goods","status":"publish","type":"post","link":"https:\/\/www.ownr.co\/blog\/success-story-cerys-goodall-the-goods\/","title":{"rendered":"Success Story: Cerys Goodall | The Goods"},"content":{"rendered":" \r\n<p>In this Ownr Success Story, we\u2019re chatting with Cerys Goodall, a Toronto-based entrepreneur, expert PR strategist, and tech-enthusiast. Cerys is a powerhouse in the tech scene and has been growing with the industry for the last 20 years.<\/p> \r\n<h2 id=\"about-cerys\">About Cerys<\/h2>\r\n \r\n \r\n<p>Cerys began her career in biotechnology. However, after experiencing the repetitive nature of the work, she knew it wasn\u2019t for her. With an introduction to public relations from a close friend, Cerys was intrigued by how integral PR was to every facet of a business.<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;The thing I love about PR is that you really get to touch on every part of the business.\u201d<\/em><\/p><\/blockquote>\r\n\r\n \r\n<p>After discovering her love of PR, Cerys focused on executing media and marketing strategies for companies in the technology, science and innovation industries. This led to a number of senior public relations and marketing roles, working with companies Neptec, which provided the laser camera system to NASA for the Discovery Return to Flight mission, and Kobo, Canada&#8217;s eReading company that was sold to Rakuten in 2012, as Senior Director of Public Relations.<\/p> \r\n<p>In 2016, after launching the&nbsp;<a href="\&quot;https:\/\/league.com\/ca\/\&quot;"><span style=\"text-decoration: underline;\">LEAGUE<\/span><\/a>&nbsp;brand as their VP of Marketing Communications, Cerys decided to start&nbsp;<a href="\&quot;https:\/\/www.thegoods.io\/\&quot;"><span style=\"text-decoration: underline;\">The Goods<\/span><\/a>.<\/p> \r\n<h2 id=\"the-goods\">The Goods<\/h2>\r\n \r\n \r\n<p>Created out of a desire to find the most effective way to help technology companies communicate with their audience, The Goods is a business that makes high-quality PR and marketing accessible to startups so that they can create a strong and sustainable brand that drives growth.<\/p> \r\n<p>The primary mission of The Goods is to provide startups with a flexible partner that will help them start off on the right foot, without over-investing in things that they don\u2019t need. Services include strategic communications, marketing, branding, messaging and media relations. &nbsp;<\/p> \r\n<p>Being involved in the inner workings of a business coupled with a clear understanding of a business&#8217;s market and objectives, helps her understand what&#8217;s needed to ensure the right message is being relayed to the right audience.<\/p> \r\n<h2 id=\"using-founded-a-new-way\">Using Ownr: A new way<\/h2>\r\n \r\n \r\n<p>Cerys started by taking on a couple projects, until she realized she was gaining serious traction. &nbsp;That\u2019s when she decided to get incorporated. Cerys knew that she wanted to get her business setup right the first time and not have to worry about mistakes.<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cIt was important to ensure that the infrastructure was built properly: getting registered, setting up HST, getting your business number\u2014it\u2019s intimidating, and you don\u2019t want to make a mistake. Google, and the Government websites do not make it easy either, just too many things to try and be aware of.\u201d<\/em><\/p><\/blockquote>\r\n\r\n \r\n<p>She initially incorporated the Goods as Goodall Communications Inc. in 2016, using the predecessor to Ownr. The process was simple and smooth, which is why she went back to <span style=\"text-decoration: underline;\"><a href="\&quot;https:\/\/www.founded.co\/product\/incorporation\/?fndFrom=customerstories-c-goodall\&quot;">Ow<\/a><a href="\&quot;https:\/\/www.ownr.co\/\&quot;">n<\/a><\/span><a href="\&quot;https:\/\/www.founded.co\/product\/incorporation\/?fndFrom=customerstories-c-goodall\&quot;"><span style=\"text-decoration: underline;\">r<\/span><\/a>\u00a0in 2019 to incorporate her newest side venture, Novell Media Inc.<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>\u201c<\/strong>Ownr was so ridiculously easy that it&#8217;s actually unfair. It\u2019s so simple you almost feel like there\u2019s a catch\u2014I think it took me 20 minutes and I was done!\u201d<\/em><\/p><\/blockquote>\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.founded.co\/content\/images\/2019\/08\/P1014322--1-.jpg\" alt=\"\"\/><\/figure>\r\n\r\n \r\n<p><br \/>Amongst many features, Cerys enjoys the fact that Ownr helps her organize her day to day:<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c<em>As entrepreneurs, you are supposed to have all these things at hand, but we tend to lose them, then have to find them again. Now, I log into Ownr and am able to access the information easily.\u201d<\/em><\/p><\/blockquote>\r\n\r\n \r\n<h2 id=\"the-future\">The future<\/h2>\r\n \r\n \r\n<p>In the last couple of years, Cerys has taken her expertise and technical knowledge to&nbsp;<a href="\&quot;https:\/\/innerspace.io\/\&quot;"><span style=\"text-decoration: underline;\">InnerSpace<\/span><\/a>, a Toronto-based startup focused on delivering indoor location data (&#8220;GPS for the indoors&#8221;), including building the world&#8217;s largest database of digital indoor data.<\/p> \r\n<p><a href="\&quot;https:\/\/www.thegoods.io\/\&quot;"><span style=\"text-decoration: underline;\">The Goods<\/span><\/a>&nbsp;continues to serve startups in the consumer tech, defence, health, security, professional services and AI sectors.<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c<em>What I love is that I get to explore the marketing side of myself, and keep my PR side still up and running<\/em>\u201d.<\/p><\/blockquote>\r\n\r\n \r\n<p>The Goods has allowed Cerys to stay in touch with an incredible network of people and a community that helps support entrepreneurs in their journey to success. She\u2019s happy to engage and continue helping startups everywhere, keeping&nbsp;<em>The Goods<\/em>&nbsp;coming!<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.founded.co\/content\/images\/2019\/08\/P1014332--1-.jpg\" alt=\"\"\/><\/figure>\r\n\r\n \r\n \r\n ","protected":false},"excerpt":{"rendered":"<p>In this Ownr Success Story, we\u2019re chatting with Cerys Goodall, a Toronto-based entrepreneur, expert PR strategist, and tech-enthusiast. Cerys is a powerhouse in the tech scene and has been growing with the industry for the last 20 years.<\/p>\n","protected":false},"author":5,"featured_media":5754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[986],"tags":[],"class_list":["post-5748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success Story: Cerys Goodall | The Goods | Ownr Blog<\/title>\n<meta name=\"description\" content=\"In this Ownr Success Story, we\u2019re chatting with Cerys Goodall, a Toronto-based entrepreneur, expert PR strategist, and tech-enthusiast. 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