\nPlus it\u2019s the best return you\u2019ll get on your investment. For every dollar you spend on your email list, expect a $40 return on investment<\/a> (ROI). That\u2019s more efficient than social media, content marketing, and even mobile ads. It also helps that customers who receive product emails spend 138% more than those who don\u2019t receive any emails.<\/p>\n
Popular email marketing tools for small businesses<\/h2>\n
OK, so now you know that email marketing is still the best way to engage users. But before you start finding fun ways to collect a bunch of customer emails (more on that later), you\u2019ll need to choose an email marketing platform that works for your business. \u00a0<\/span><\/p>\n Some of the more popular email marketing platforms that check all of these points include Mailchimp, Constant Contact, Drip, Active Campaign and ConvertKit, but there are others that work just as well. Mailchimp is the one you\u2019ve probably heard of. It lets you manage up to 2,000 subscribers and 12,000 emails at no cost. Constant Contact is the fastest growing platform. Their tracking tools are simple and they house social media sharing tools within their platform.<\/p>\n Now this is the tough part. Building an email list isn\u2019t going to be easy, but if you follow a few simple steps, you\u2019ll be ahead of the game and pulling in email addresses by the bundle. There\u2019s almost no limit on how creative you can get when trying to collect emails, but the following tips are a solid foundation to whatever strategy you choose:\u00a0<\/span><\/p>\nA few things you should consider in your search for the right email tool for your business:\u00a0<\/span><\/h4>\n
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Here\u2019s a quick view of the top 3 email marketing platforms for small businesses you might want to consider:\u00a0<\/span><\/h4>\n
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<\/h6>\nSteps to successfully build an email list for your business<\/h2>\n