{"id":8566,"date":"2023-10-03T03:52:28","date_gmt":"2023-10-03T03:52:28","guid":{"rendered":"https:\/\/www.ownr.co\/blog\/?p=8566"},"modified":"2023-12-07T14:03:04","modified_gmt":"2023-12-07T14:03:04","slug":"how-to-sell-your-art-online","status":"publish","type":"post","link":"https:\/\/www.ownr.co\/blog\/how-to-sell-your-art-online\/","title":{"rendered":"How to Sell Your Art Online"},"content":{"rendered":"

In times gone by, artists needed to have partnerships with art galleries or agents in order to have their work discovered and bought. With the arrival of online marketplaces and new printing technologies, however, selling art has become a viable <\/span>business idea for all kinds of people, including parents<\/a>, kids,<\/span> or anyone who wants to start a product-based business.<\/span><\/p>\n

In this article, we’ll look at the different types of art you can sell, how to set up your business, and some of the most popular marketplaces and website platforms for artists. Whether you’re new to art and wondering how to make your passion into a career, or you’re a professional artist without an online shop, we’ll help you understand all the ins and outs of <\/span>starting a home business<\/span><\/a> selling art online.<\/span><\/p>\n

What type of art are you going to sell?<\/span><\/h2>\n

As an artist, you probably already have an idea of where your skills lie in terms of your preferred mediums and subject. What you may not have considered are some of the other important decisions you’ll need to make when choosing what kind of art to sell. You don’t have to be an artist in order to start a successful online art gallery. You could work as an art consultant and represent living artists, you could sell reproductions of famous artworks (as long as they\u2019re in the public domain), or you can sell your own artwork. Then you have to decide whether you want to sell originals, prints, or both.<\/span><\/p>\n

Selling your own work vs selling art by other artists<\/span><\/h3>\n

The benefit to selling your own artwork is that you get to keep 100 per cent of the retail price rather than having to give a large percentage of every sale to a gallery or agent. However, the downside is that you don’t know whether people will be interested in buying your art, and it may take some time to build up interest and a customer base for your business.<\/span><\/p>\n

If you’re selling work by an established artist with a built-in demand for their work, their reputation can help bring fresh eyes to your business. However, you’ll only earn a percentage of the list price, since most of the money will go to the artist.<\/span><\/p>\n

Selling original artwork vs selling reproductions<\/span><\/h3>\n

The advantage of selling an original artwork is it can be priced higher than a print, since it is more exclusive and unique. On the flip side, what makes selling prints ideal is they can be endlessly reproduced, are relatively inexpensive to create, and are more affordable to consumers. Turning an original artwork into an art print will probably require hiring a professional photographer or paying to have your work scanned at a high resolution. You’ll also have to deal with finding a print shop to source your products from.<\/span><\/p>\n

Where to sell your art<\/span><\/h2>\n

If you want to sell your art online, there are several approaches that you can take. The main options are to create your own online store, sell print on demand products through a supplier, or sell your work through an online marketplace. You don’t have to limit yourself to just one online platform, but it is a good idea to start out with one and add more as you grow.<\/span><\/p>\n

Selling through your own online store<\/span><\/h2>\n

The most common way to create your own online art store is by using a <\/span>website builder<\/span><\/a>. This way, your store will also double as an art portfolio and give interested buyers a way to get in touch with you. In order for customers to find your online store, make sure you’re using relevant keywords throughout your website to boost your <\/span>Search Engine Optimization (SEO)<\/span><\/a>.<\/span><\/p>\n

So many artists use a website builder because it allows you to create a professional website that suits your unique brand\u2014all in a matter of minutes. You also control the layout of your eCommerce store, so your artwork won’t be competing for attention with other artists like it might in a gallery space.<\/span><\/p>\n

By creating your own eCommerce store, you can accept a variety of payment methods. Plus, most website builders offer a free trial so you can test it out before you commit. Several products will also host your website for no additional cost, but you can also level up by purchasing a custom domain name and connecting it through your website builder.\u00a0<\/span><\/p>\n

Some art galleries may take a commission of up to 50 per cent for work sold through them. Most website builders take no commission on the sales you make through your online store.<\/span><\/p>\n

These are just some of the many reasons for you to consider selling your art using your own online store.<\/span><\/p>\n

Top 5 website platforms for artists<\/span><\/h2>\n

These days, the availability of website builders means you can create a fully customized website without having to fork over thousands of dollars to get it designed from scratch. Using website templates, you simply drag and drop your content and it is automatically optimized for both desktop and mobile use.<\/span><\/p>\n

Here are some of the most highly recommended website builders for artists, along with a quick overview of what they offer.<\/span><\/p>\n