{"id":8597,"date":"2023-10-03T03:52:29","date_gmt":"2023-10-03T03:52:29","guid":{"rendered":"https:\/\/www.ownr.co\/blog\/?p=8597"},"modified":"2025-06-23T15:53:42","modified_gmt":"2025-06-23T15:53:42","slug":"6-ways-to-test-if-your-business-idea-has-potential","status":"publish","type":"post","link":"https:\/\/www.ownr.co\/blog\/6-ways-to-test-if-your-business-idea-has-potential\/","title":{"rendered":"6 Ways to Test if Your Business Idea Has Potential"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">First, the excitement sets in. Then comes the dread.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have a new business idea\u2013\u2013or a new idea to grow your existing business\u2013\u2013but suddenly you feel it\u2019s not good enough.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If everyone\u2019s doing it, how can you be original?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if no one\u2019s doing it, doesn\u2019t that just mean no one wants it?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you feel like your idea isn\u2019t good enough, chances are there are two things going on: mindset and action. In this article, we\u2019re going over both, so you can get unstuck and validate your business idea.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Getting the right mindset<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you look at a business idea as either \u201cgood\u201d or \u201cnot good,\u201d that\u2019s a binary decision and it can be especially damaging to our creativity as entrepreneurs. The good news is that binary thinking is something you can get out of.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1: Logic it out<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you think your idea is not good enough, why is that? Write down every possible reason.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You thought about it too quickly for it to be good.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You wouldn\u2019t use the product yourself.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You heard of another entrepreneur trying a similar idea and it failed.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let these reasons be genuine and authentic. If they are painful, embrace it. You want to get to the deeper issues, which are often very uncomfortable. If you want to really go deep, set a timer for five minutes and don\u2019t stop writing reasons until the time is up.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2: Categorize<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Then categorize your reasons from step 1 into either:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emotions and Feelings, or;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actions and External Factors.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, you may feel like you&#8217;re not creative enough (emotions\/feelings) and you may have no idea if anyone wants what you have to offer (actions\/external factors).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A reminder here to be honest with yourself. Really assess if something is internal (feelings) or external (actions). A good rule of thumb is that an internal issue is something about you (your innate abilities), while an external issue is about something that can be done (a skill or job).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 3: Prove or disprove<\/span><\/h3>\n<p><b>For emotions and feelings<\/b><span style=\"font-weight: 400;\">, look for internal examples. For instance, let\u2019s say you feel uncreative. Think about a time you had to make something work at the last minute, r other times when you had to create something with super limited resources. Remembering these times of pure creativity should serve as a good reminder that you\u2019re a creative person.<\/span><\/p>\n<p><b>For external factors<\/b><span style=\"font-weight: 400;\">, look for data or tests you can run. Let\u2019s say you\u2019re worried no one wants your services. What can you try to see if that\u2019s true or not? And if it\u2019s true, what can you change to make sure people <\/span><i><span style=\"font-weight: 400;\">do<\/span><\/i><span style=\"font-weight: 400;\"> want what you have to offer?<\/span><\/p>\n<p><span data-sheets-root=\"1\">If you\u2019ve gotten through the emotions part and are worried about external factors, keep reading. Phase two of this article is all about taking action to address those concerns. Building a business, even something as straightforward as a <a href="\&quot;https:\/\/www.ownr.co\/product\/sole-proprietorship\&quot;">sole proprietorship<\/a>, is fundamentally the process of solving problems for someone else. Here are some activities you can do to validate if people want the solutions you offer, depending on how advanced your idea is right now.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Taking action: experiment and iterate<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Building a business is fundamentally the process of solving problems for someone else. Here are some activities you can do to validate if people want the solutions you offer, depending on how advanced your idea is right now.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Experiments if your idea is new and not fleshed out\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your current state: you\u2019ve got a basic understanding of what you want to sell and who you want to sell it to, but that\u2019s about it.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">1. The Curiosity Test<\/span><\/h4>\n<p><b>What it is<\/b><span style=\"font-weight: 400;\">: A conversational way to assess if your concept is intriguing to people.<\/span><\/p>\n<p><b>What you need<\/b><span style=\"font-weight: 400;\">: An ability to casually speak about your idea, product, or service.\u00a0<\/span><\/p>\n<p><b>How you do it<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When someone asks what you do or what you\u2019re working on, bring up your idea casually and at a high level.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Script: \u201cI\u2019m working on [product or service]. It\u2019s for [ideal customer] and helps them [solve pain\/get value]\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then listen intently to what they say afterward:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Do they compliment you or say, \u201cOh that sounds lovely\u201d (or something similar)?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Do they ask for more information or ask how it might help them?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If someone gives you a generic compliment, chances are they are just being polite. If they start asking for more information, that\u2019s a great signal that someone is interested in your concept.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">2. The Landing Page Test<\/span><\/h4>\n<p><b>What it is<\/b><span style=\"font-weight: 400;\">: A digital way to assess if your concept is intriguing to people.<\/span><\/p>\n<p><b>What you need<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A landing page builder (like <\/span><a href="\&quot;https:\/\/wordpress.com\/\&quot;"><span style=\"font-weight: 400;\">WordPress<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href="\&quot;https:\/\/softr.io\/\&quot;"><span style=\"font-weight: 400;\">Softr<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href="\&quot;https:\/\/unbounce.com\/\&quot;"><span style=\"font-weight: 400;\">Unbounce<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href="\&quot;https:\/\/carrd.co\/\&quot;"><span style=\"font-weight: 400;\">Carrd<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href="\&quot;https:\/\/www.squarespace.com\/\&quot;"><span style=\"font-weight: 400;\">Squarespace<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some way to drive traffic to it (an existing blog, partnerships, social media, or paid ads).<\/span><\/li>\n<\/ol>\n<p><b>How do you do it<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a basic landing page introducing your product or service, who it\u2019s for, and what pain it solves or value it delivers.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">On the page, leave a section where people can submit their email to learn more about the offering.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive traffic to the page and see who signs up to learn more: is it who you thought would sign up? Did anyone sign up?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If people are signing up to learn more information, that\u2019s a clear signal that they are interested in what you have to offer. The next step would be to get on a phone call with them (or email back and forth) to learn what intrigued them and what questions they have.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Experiments if you have a fleshed-out idea but no tangible product or service yet<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you\u2019ve got a full concept of your idea, here are two tests you can run to assess if people are interested:\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">3. The Giveaway Test<\/span><\/h4>\n<p><b>What it is<\/b><span style=\"font-weight: 400;\">: Giving away a small introductory portion of your product or service for free to gather warm leads.\u00a0<\/span><\/p>\n<p><b>What you need<\/b><span style=\"font-weight: 400;\">: A free mini-version of your product (usually an ebook or webinar).<\/span><\/p>\n<p><b>How do you do it<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer the free giveaway to the world (through your newsletter, paid ads, or a partnership, etc.), collecting emails for people to get their free copy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow up with everyone who accepts your free giveaway to see how they liked it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If they liked it, book sales calls to see if they are interested in your full offer.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Free giveaways can be massive lead generation tools!<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">4. The Step-Up Test<\/span><\/h4>\n<p><b>What it is<\/b><span style=\"font-weight: 400;\">: Sell a small but high-value version of your product instead of giving it away for free.<\/span><\/p>\n<p><b>What you need<\/b><span style=\"font-weight: 400;\">: A smaller version of your product (like a workshop or other slightly higher-value goods).<\/span><\/p>\n<p><b>How do you do it<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Market the offering product and see who buys.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upsell to your full offering after delivering the smaller offering.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This method can be impactful since you make some revenue already and deliver great value for customers.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Experiments to see if you have a product or service ready to sell<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019ve got a fully built product or service and are ready for customers, here\u2019s what you can do.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">5. The Get-To-It Test<\/span><\/h4>\n<p><b>What it is<\/b><span style=\"font-weight: 400;\">: Start selling!\u00a0<\/span><\/p>\n<p><b>What you need<\/b><span style=\"font-weight: 400;\">: Your full product or service.<\/span><\/p>\n<p><b>How do you do it<\/b><span style=\"font-weight: 400;\">: Start reaching out to your ideal customers (or building an inbound funnel with content to attract them to you), and try to sell your product or service. At the end of the day, you\u2019ll know if it\u2019s working based on how many people book sales calls with you and how many end up buying.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember: Selling <\/span><i><span style=\"font-weight: 400;\">is<\/span><\/i><span style=\"font-weight: 400;\"> a validation tactic. If it sells, it\u2019s validated. If not, you can assess what didn\u2019t work (the process, the audience, or the product\/service).<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">6. The Social Media Test<\/span><\/h4>\n<p><b>What it is<\/b><span style=\"font-weight: 400;\">: Offer your products or services and see who bites.\u00a0<\/span><\/p>\n<p><b>What you need<\/b><span style=\"font-weight: 400;\">: An Instagram (or any other social media) account.<\/span><\/p>\n<p><b>How do you do it<\/b><span style=\"font-weight: 400;\">: Post on your social media accounts that you have a new product or service offering. Explain who it\u2019s for, and invite people to reach out to you if they have more information. Try to sell the product or service to anyone that reaches out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a great way to sell things that would usually require a storefront or e-commerce store, but entirely for free. You can accept e-transfers for payment if people buy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Testing, testing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If entrepreneurship is solving problems for someone in a way that makes them happy, then validating your business idea is just the process of identifying who needs the solution you want to offer. If you\u2019re having trouble finding the people who need your solution, see how you can adjust the solution so people do want it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As scary as that can feel, that\u2019s really it.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">For more entrepreneurial tips and expert advice, sign up for our newsletter by <a href="\&quot;https:\/\/get.ownr.co\/register-for-entrepreneurship-newsletter\/\&quot;">clicking here<\/a>.<\/span><\/i><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you having second thoughts about your business idea? You\u2019re not alone. Follow our step-by-step guide to explore if your entrepreneurial dream has potential.<\/p>\n","protected":false},"author":5,"featured_media":8598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[976],"tags":[175],"class_list":["post-8597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy-tips","tag-blueprint"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Ways to Test if Your Business Idea Has Potential | Ownr Blog<\/title>\n<meta name=\"description\" content=\"Are you having second thoughts about your business idea? 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