{"id":8828,"date":"2023-10-03T03:52:32","date_gmt":"2023-10-03T03:52:32","guid":{"rendered":"https:\/\/www.ownr.co\/blog\/?p=8828"},"modified":"2023-12-07T16:45:19","modified_gmt":"2023-12-07T16:45:19","slug":"success-stories-1999-beauty","status":"publish","type":"post","link":"https:\/\/www.ownr.co\/blog\/success-stories-1999-beauty\/","title":{"rendered":"How Toronto\u2019s 19\/99 Beauty Is Breaking Boundaries Around Aging for Women and Beyond"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What is beauty? The answer to that question is what <\/span><a href="\&quot;https:\/\/1999beauty.com\/\&quot;"><span style=\"font-weight: 400;\">19\/99<\/span><\/a><span style=\"font-weight: 400;\">, a new Toronto-based brand hopes to change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While barriers are continuing to break in the beauty industry, anti-aging remains a multi-billion dollar industry that particularly targets women and leaves many feeling shame or self-consciousness, and desperate to look for \u2018youthful\u2019 remedies.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">But what if we begin to view aging as beautiful?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">That\u2019s what Camille Katona and Stephanie Spence\u2013\u2013two women who have spent years working in the industry\u2013\u2013are tackling head-on with their new brand, 19\/99 Beauty.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cW<\/span><span style=\"font-weight: 400;\">e didn\u2019t understand why we were being marketed eye creams in our 20s, and noticed that age was the ultimate flaw that the beauty industry would continually push against,\u201d Katona says.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, Katona\u2019s mother also expressed frustration with the idea of aging and \u201cfeeling irrelevant despite feeling as good as she did in her 30s.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI did not see active, stylish, normal working women like her represented anywhere, and saw an opportunity for people of all ages to feel included in the conversation around beauty, adds Katona.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2020, just months before the pandemic hit Canada, they started up their beauty brand to \u201cchange the conversation around aging in beauty, push back against the flaw-focused narrative, and encourage women to define beauty on their own terms\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because the two have spent such a long time in beauty, it\u2019s also important to them that women reclaim the space. \u201cIt didn\u2019t sit well with us that the industry, predominantly run by men, was making money off of women\u2019s insecurities,\u201d Katona says. \u201cOur goal is to remove age from the conversation, because we believe that age does not dictate how you should express yourself.\u201d<\/span><\/p>\n<h3>Patience is key<\/h3>\n<p><span style=\"font-weight: 400;\">While the brand continues to take off, including landing a spot on major online fashion retailer <\/span><a href="\&quot;https:\/\/www.ssense.com\/en-ca\/everything-else\/designers\/19-99-beauty\/makeup\&quot;"><span style=\"font-weight: 400;\">SSENSE<\/span><\/a><span style=\"font-weight: 400;\">, the biggest lesson they\u2019ve learned is that things take time, especially when you\u2019re building out a niche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBuilding from the ground up takes time and patience, but I believe that by developing authentic relationships with our customers, engaging in dialogue around beauty and aging, and focusing on a tight assortment of thoughtful products, we will be able to build something that is more sustainable long term,\u201d she says<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While every day should be\u00a0 International Women\u2019s Day, it marks itself on a calendar on March 8. Taking a moment to reflect on that, Katona says that becoming an entrepreneur is all about empowering yourself, through ownership and writing your own rules\u2013\u2013especially in a world where women still experience ceilings in their workplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">The day-to-day societal expectations we follow were decided by someone, and just because something has been done one way in the past, doesn\u2019t mean that\u2019s the one way to do it,\u201d she says. \u201cFor us, taking ownership of what is considered beautiful is very empowering.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Katona shares she has experienced imposter syndrome starting up the business, staying grounded while curious in her vision to redefine beauty standards gives her strength every day. <\/span><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">I think being a bit naive and believing in yourself even when you\u2019re not qualified is beneficial, because questioning your ability will stop you from going for it,\u201d she says.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what is beauty? Beauty is what you make it, Katona says, and, with that, kindness. That means caring for one another, uplifting one another, and making sure that, even as a boss, to handle things with compassion.\u201cYou can be physically beautiful but if you are not a nice person, you can start to look ugly really fast.\u201d<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">For more entrepreneurial tips and expert advice, <\/span><\/i><a href="\&quot;https:\/\/get.ownr.co\/register-for-entrepreneurship-newsletter\/\&quot;"><i><span style=\"font-weight: 400;\">sign up for our newsletter<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is beauty? And, what if we begin to view aging as beautiful? This is Toronto-based 19\/99\u2019s story on breaking preconceived beauty notions for women.<\/p>\n","protected":false},"author":5,"featured_media":8841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[986],"tags":[199,395,698,728],"class_list":["post-8828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-stories","tag-canadian-small-business","tag-international-womens-day","tag-success-stories","tag-toronto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Toronto\u2019s 19\/99 Beauty Is Breaking Boundaries Around Aging for Women and Beyond | Ownr Blog<\/title>\n<meta name=\"description\" content=\"Toronto-based 19\/99 is breaking preconceived beauty notions for women. 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