{"id":8863,"date":"2023-10-03T03:52:32","date_gmt":"2023-10-03T03:52:32","guid":{"rendered":"https:\/\/www.ownr.co\/blog\/?p=8863"},"modified":"2026-04-13T13:40:17","modified_gmt":"2026-04-13T13:40:17","slug":"ask-therapys-role-in-supporting-moms","status":"publish","type":"post","link":"https:\/\/www.ownr.co\/blog\/ask-therapys-role-in-supporting-moms\/","title":{"rendered":"Success Story: ASK Therapy for Moms, Virtual Therapy Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">21 years ago, Jennifer Summerfeldt had a dream to build a community that could serve as a safe space for mothers to receive therapy at the click of a button. As a therapist, she was inspired after the birth of her first son and her own experiences as a new mother.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, more than two decades later, Summerfeldt has finally achieved her dream, starting her company, <\/span><a href="\&quot;https:\/\/www.therapyformoms.ca\/\&quot;"><span style=\"font-weight: 400;\">ASK Therapy for Moms<\/span><\/a><span style=\"font-weight: 400;\">, during the height of the pandemic.<\/span><\/p>\n<h2>What motivated you to start your own virtual therapy business?<\/h2>\n<p><span style=\"font-weight: 400;\">\u201cI pivoted from business to private practice in October 2020 in response to the pandemic,\u201d Summerfeldt says. The move made sense as deteriorating mental health skyrocketed through years of lockdowns, isolation, and rising COVID-19 cases. \u201cI wanted to provide perinatal counselling across Canada. I wanted to serve more moms.\u201d That\u2019s exactly what\u2019s she\u2019s done with ASK.<\/span><\/p>\n<p>Read more about <a href="\&quot;https:\/\/www.ownr.co\/blog\/business-ideas-for-moms\/\&quot;">business ideas for moms<\/a><\/p>\n<h2>What is ASK Therapy for Moms?<\/h2>\n<p><span style=\"font-weight: 400;\">ASK Therapy for Moms connects mothers with virtual therapy to address questions and concerns that touch on body positivity, parenting, and the all-too-common feeling of being overworked as mothers, some of whom are juggling jobs while taking care of their kids in a pandemic. At ASK, Summerfeldt also provides a mentorship program for students to be able to provide care to those who need it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTherapy can change people\u2019s lives,\u201d she says. Summerfeldt recalls a mother who recently told her she would have never imagined how much she\u2019s grown since she started therapy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis mom went from severe trauma due to a high traumatic birth experience during the pandemic that resulted in her fearing for her life, to someone now thriving in her role as a new mom,\u201d she recalls. \u201cIf I didn\u2019t offer online therapy, I would never have had the chance to work with this mom because she lives in a different province. Nor would I have had the opportunity to supervise a student therapist, who lives in a different province.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there still may be a stigma around seeking help, she wanted to make ASK accessible as possible, and there\u2019s no question that the demand is there with more clients signing up each day. It\u2019s why ASK also recently expanded their virtual therapy offerings to help fathers, non-binary parents, and doulas.<\/span><\/p>\n<h2>How do you manage work-life balance while running a business?<\/h2>\n<p><span style=\"font-weight: 400;\">As the founder of ASK, Summerfeldtt, like her clients, is also faced with <a href="\&quot;https:\/\/www.ownr.co\/blog\/how-to-start-a-small-business-at-home-with-kids\/\&quot;">finding balance between her business and home life<\/a>. \u201cI have taken on the role of the primary provider for the family and I am raising a teen daughter. So much of my schedule revolves around her schedule,\u201d Summerfeldt says.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To <a href="\&quot;https:\/\/www.ownr.co\/blog\/balance-entrepreneurial-ambition-relationship-goals\/\&quot;">find work-life balance<\/a>, she sees her clients three days a week, and spends the other three days working on her business and mentoring her staff and students. \u201cI am an educator at heart,\u201d she adds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The biggest thing she realized over the course of her business journey is the importance of trusting others.<\/span><\/p>\n<h2>How important is your team and staff in operating a private practice?<\/h2>\n<p><span style=\"font-weight: 400;\">\u201cYou need a team to lead well. You can\u2019t do everything or be everything to everyone,\u201d she says. \u201cYou need to invest in a team and invest in your staff. Leadership requires good delegation and vision. You need to be in it for the long haul and be willing to pivot. So, I decided to build a team and mentor a team of therapists in both trauma-informed care and childbirth.\u201d<\/span><\/p>\n<h2>How did you register your virtual therapy company as a business in Canada?<\/h2>\n<p><span style=\"font-weight: 400;\">With her team in place, Summerfeldt needed to <a href="\&quot;https:\/\/www.ownr.co\/blog\/guide-to-business-incorporation-in-canada\/\&quot;">incorporate her business<\/a>, but initially felt afraid and nervous to do so as she thought it would be complicated. She reached out to <a href="\&quot;https:\/\/ownr.co\&quot;">Ownr<\/a>, and quickly got her company off the ground and running. \u201cOwnr made incorporating easy and straightforward, which not only saved me money but reduced stress. Ownr took that fear away with its step-by-step process. I felt handheld,\u201d she says. \u201cI trusted the process and felt like a grown-up after incorporating.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking back at more than a year of success, Summerfeldt can\u2019t help but be thankful for her success. \u201cPivoting my business and growing online has had a huge positive impact,\u201d she says.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For others looking to turn their passions into a reality, she has some advice: \u201cHave a clear vision. Hire help. Work with a business coach. Keep going when it gets hard. Learn how to lead. Lead from the heart. Dream big.\u201d<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">For more entrepreneurial tips, stories, and expert advice, <\/span><\/i><a href="\&quot;https:\/\/get.ownr.co\/register-for-entrepreneurship-newsletter\/\&quot;"><i><span style=\"font-weight: 400;\">sign up for our newsletter<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A business dream that took over two decades to come true: Jennifer Summerfeldt launched ASK Therapy to support new mothers with their mental health. Her advice? Keep going even when things are very difficult.<\/p>\n","protected":false},"author":5,"featured_media":8864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[986],"tags":[528,698,699,700,701],"class_list":["post-8863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-stories","tag-ownr-success-story","tag-success-stories","tag-success-story","tag-successful-business","tag-successful-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success Story: ASK Therapy for Moms, Virtual Therapy Business | Ownr Blog<\/title>\n<meta name=\"description\" content=\"ASK Therapy\u2019s goal is to support new mothers. 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