{"id":8929,"date":"2023-10-03T03:52:34","date_gmt":"2023-10-03T03:52:34","guid":{"rendered":"https:\/\/www.ownr.co\/blog\/?p=8929"},"modified":"2024-05-22T18:28:00","modified_gmt":"2024-05-22T18:28:00","slug":"ruru-baked","status":"publish","type":"post","link":"https:\/\/www.ownr.co\/blog\/ruru-baked\/","title":{"rendered":"Ownr Success Story: Ruru Baked, an Ice Cream Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s a Monday morning for Luanne Ronquillo. She gets up around 6:45 a.m to Ozwyn and Wigmund, her two little pups eagerly wagging their tails for pets. For Ronquillo, dawn is a time for tranquillity\u2013\u2013a time for family and reflection before she starts her weekly grind at <\/span><a href="\&quot;https:\/\/www.rurubaked.com\/\&quot;"><span style=\"font-weight: 400;\">Ruru Baked<\/span><\/a><span style=\"font-weight: 400;\">, the ice cream shop that took Toronto by storm over the past few years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Started in 2016, Ruru Baked has sold close to 60,000 pints in five years. In 2021, Ruru Baked hit another huge milestone: opening their first brick and mortar shop in the city, at Bloor and Landsdowne. Finding success after a few years, she recognizes there were bumps along the way, but has no regrets, especially when reflecting on its humble beginnings.<\/span><\/p>\n<h2>Starting an ice cream business at home<\/h2>\n<p><span style=\"font-weight: 400;\">In 2016, Ronquillo was asked by a friend to make ice cream. Working at an accounting firm, she\u2019d steered far from the career path she first imagined when she graduated culinary school in her twenties. Ronquillo thought this would be her final run through the ice cream machine her brother gifted her years before, but what she ended up creating was incredible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI hadn\u2019t used it in five years\u2026 it turned out really good, so I kept making it,\u201d she says.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At some point, Ronquillo decided to upgrade the machine after friends of friends began requesting pints. In this process of making ice cream, she found herself falling in love with the craft, but it was challenging as she still worked a full-time job. \u201cIt <a href="\&quot;https:\/\/www.ownr.co\/blog\/side-hustle-ideas\/\&quot;">was a big investment as a side hustle,\u201d<\/a> Ronquillo says.<\/span><\/p>\n<h2>Deciding to go all-in on an ice cream side hustle<\/h2>\n<p><span style=\"font-weight: 400;\">As requests poured in, Ronquillo had a decision to make: to either follow her passion or to slow down. With the support of her close friends, she decided to make Ruru Baked official, while temporarily keeping her full-time job to fund her dreams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Starting out in a friend\u2019s condo kitchen in Toronto, Ronquillo took ice cream and baked good orders throughout the week and delivered the goods herself to people\u2019s homes on the weekends. Eventually, she upgraded to her first commercial kitchen, renting out a spot at Empire Espresso in Toronto\u2019s Little Italy. \u201cMoney was the main challenge\u2026 thinking about how to raise enough money to start,\u201d she says.<\/span><\/p>\n<p>Read about <a href="\&quot;https:\/\/ownr.co\/blog\/what-to-ask-before-turning-your-part-time-gig-into-a-9-to-5\/\&quot;">what to ask before turning your side hustle into a full-time job<\/a><\/p>\n<h2>The importance of social media marketing for a food business<\/h2>\n<p><span style=\"font-weight: 400;\">Thankfully, investing her time into <a href="\&quot;https:\/\/ownr.co\/blog\/how-to-amplify-your-business-on-social-media\/\&quot;">creating a social media presence<\/a> early on paid off. Orders poured in. Ice cream would sell out in seconds on her weekly drops. People flooded <a href="\&quot;https:\/\/www.instagram.com\/rurubaked\/?hl=en\&quot;">Ruru Baked&#8217;s Instagram page<\/a><\/span><span style=\"font-weight: 400;\"> to connect. \u201cSocial media was huge (and is still) huge in our business,\u201d Ronquillo says. \u201cIt has been our only form of advertisement.\u201d In a few years, Ruru Baked has hit more than 21,000 followers on Instagram. It\u2019s also what helped Ronquillo make enough profit to leave her full-time job in 2020 to focus on Ruru Baked. In 2021, she opened her first r store and hired staff.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt&#8217;s such a great way to connect with our customers\u2026 <a href="\&quot;https:\/\/ownr.co\/blog\/business-networking\/\&quot;">other entrepreneurs<\/a> so we can talk to each other and gain knowledge from each other. It\u2019s pivotal,\u201d she says. \u201cI really don\u2019t think what our business would be without social media at all.\u201d<\/span><\/p>\n<h2>Registering an ice cream business in Canada<\/h2>\n<p><span style=\"font-weight: 400;\">Another big help\u00a0 Ronquillo found early on was <a href="\&quot;https:\/\/www.ownr.co\/product\/incorporation\&quot;">using Ownr to incorporate her business<\/a>. \u201cIt seemed like a daunting process. I asked, \u2018Can I really do this myself? How high are the fees?\u2019\u201d she recalls.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a simple Google search, she found Ownr, which made the process much easier. \u201cThey\u2019ve really made it user friendly\u2026 made it for the millennial-era of people with beautiful branding, and a really simple, easy-to-use platform. They walked you through every single step,\u201d she said, adding that she\u2019s recommended it to many others. \u201cIt\u2019s the most seamless way to go about it.\u201d<\/span><\/p>\n<h2>Proudest moments as a small business owner<\/h2>\n<p><span style=\"font-weight: 400;\">Even as a business owner with a storefront and years of success under her belt, the 35-year-old still faces self-doubt. \u201cI definitely feel imposter syndrome all the time, and I do take criticism hard. When people compliment us, I usually don\u2019t believe them,\u201d she admits. But then she thinks about all the love and success, about seeing her regular customers show up at the store she created, and it helps push her forward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMy proudest moment is getting the construction of the shop done. It seems so long ago. Every time I think about getting this off the ground, it\u2019s wild. We made this place, and people come to buy stuff from us and they like it,\u201d Ronquillo says. \u201cIt\u2019s alive and doing well, and it makes me really proud.\u201d\u00a0<\/span><\/p>\n<h2>The importance of a great team and employees<\/h2>\n<p><span style=\"font-weight: 400;\">As they hit the winter months, Ronquillo gave her staff more time off, opening only four times a week until warmer weather approaches. One thing she\u2019s taken away from becoming a \u201cboss\u201d (she sees herself as a part of the team) is how success comes from trusting her employees: \u201cThey help me make a lot of decisions and stay balanced in life.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next steps, Ronquillo is hoping that she can get her shop moving like a \u201cwell-oiled machine.\u201d \u201cI\u2019m excited to see what it\u2019s going to be like next year and the year after that, we can really know how the business is going to run.\u201d<\/span><\/p>\n<h2>Advice for other entrepreneurs looking to start a business<\/h2>\n<p><span style=\"font-weight: 400;\">If she has any advice for entrepreneurs, it&#8217;s one that she continues to challenge herself with daily: the necessity of accepting change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThings are gonna change, things will constantly change. If we can&#8217;t pivot and innovate, our business will suffer. Listening to our customer\u2019s feedback, what they like, what they don&#8217;t like, listening to my team\u2019s feedback is really important. So we&#8217;re going to keep doing that,\u201d she says.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">For more entrepreneurial tips and expert advice, <a href="\&quot;https:\/\/get.ownr.co\/register-for-entrepreneurship-newsletter\/\&quot;">sign up for our newsletter<\/a>.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accept change. Ruru Baked\u2019s, a popular Toronto-based ice cream store, founder Luanne Ronquillo tells us how accepting change allowed her to grow her business to what it is today.<\/p>\n","protected":false},"author":5,"featured_media":8930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[986],"tags":[387,528,681],"class_list":["post-8929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-stories","tag-inspiration","tag-ownr-success-story","tag-starting-a-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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