{"id":8960,"date":"2023-10-03T03:52:34","date_gmt":"2023-10-03T03:52:34","guid":{"rendered":"https:\/\/www.ownr.co\/blog\/?p=8960"},"modified":"2026-04-08T13:32:13","modified_gmt":"2026-04-08T13:32:13","slug":"best-business-to-start-on-instagram","status":"publish","type":"post","link":"https:\/\/www.ownr.co\/blog\/best-business-to-start-on-instagram\/","title":{"rendered":"Looking for the Best Business to Start On Instagram? Try These"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You may see<\/span><a href="\&quot;https:\/\/www.ownr.co\/blog\/instagram-business-account\/\&quot;"><span style=\"font-weight: 400;\"> Instagram<\/span><\/a><span style=\"font-weight: 400;\"> as simply a platform to scroll through when you waste time in line or in between Netflix episodes. But there are some real opportunities to make money using the platform. <\/span><span style=\"font-weight: 400;\">Instagram doesn&#8217;t have to be simply a<\/span><a href="\&quot;https:\/\/www.ownr.co\/blog\/instagram-for-business\/\&quot;"> <span style=\"font-weight: 400;\">promotional tool<\/span><\/a><span style=\"font-weight: 400;\"> you add to your marketing strategy. With a little planning, you can also use it to add revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve been thinking about stepping up your<\/span> <a href="\&quot;https:\/\/www.ownr.co\/blog\/how-to-amplify-your-business-on-social-media\/\&quot;"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> game, now&#8217;s the time. There\u2019s no shortage of opportunities and potential customers when it comes to running an online business through Instagram. To help you out, we&#8217;ve compiled a list of the<\/span><\/p>\n<h2><b>Why start a business on Instagram?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ranked as the fourth most popular social media platform globally, Instagram has over<\/span><a href="\&quot;https:\/\/backlinko.com\/instagram-users\&quot;"> <span style=\"font-weight: 400;\">1.3 billion<\/span><\/a><span style=\"font-weight: 400;\"> users. That\u2019s <\/span><i><span style=\"font-weight: 400;\">a lot<\/span><\/i><span style=\"font-weight: 400;\"> of potential audience members. Of course, not all of them are going to be interested in what you have to offer, but if even a fraction of them are, that\u2019s a great start!!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the hardest parts of growing a business is attracting an audience to your product. As a business owner, you usually have to go out of their way to find their audience. But for Instagram entrepreneurs, there\u2019s already a sea of potential audience members (and customers, depending on what kind of business you want to start).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part about starting a business on Instagram is that it\u2019s completely free to use. While there are some areas where having a budget could help you out, you technically don\u2019t need any cash to get your account up and running.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So long as you have internet access and a device to post from, you\u2019re good to go!<\/span><\/p>\n<h2><b>Who should start a business on Instagram?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Running a business on Instagram isn\u2019t the solution for every budding entrepreneur<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Due to the fact that it\u2019s a visually-focused platform, you\u2019ll want to make sure that you\u2019re someone who\u2019s comfortable operating in the visual world. That doesn\u2019t mean you need to be an expert, it simply means that you should, at the very least, have an interest in visual content. If visual content isn\u2019t for you, there are plenty of other business opportunities out there!<\/span><\/p>\n<h2><b>Best businesses to start on Instagram<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For those of you who love images and videos, and are ready to start posting your way to a full-time income, these are the best<\/span><a href="\&quot;https:\/\/www.ownr.co\/blog\/6-ways-to-test-if-your-business-idea-has-potential\/\&quot;"> <span style=\"font-weight: 400;\">business ideas<\/span><\/a><span style=\"font-weight: 400;\"> that are a perfect fit for Instagram:<\/span><\/p>\n<h3><b>1. Product reviewer<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram is an ideal place to get started with a product review business, particularly if you\u2019re someone who enjoys working with visual content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll need to build a steady stream of image and video-based content to share your opinions and promote your business. For video content, the shorter the better. The ideal length for the platform is around 26 seconds, so you\u2019ll need to get good at short, engaging reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To run a successful Instagram product review business, you\u2019ll want to create a comprehensive content strategy and post on a regular basis. But simply posting isn\u2019t going to be enough to build a full business. You\u2019ll need to engage with your audience on a daily basis\u4e00smaller accounts can make money, <\/span><i><span style=\"font-weight: 400;\">but<\/span><\/i><span style=\"font-weight: 400;\"> they need that engagement rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, simply amassing a large audience on the platform won\u2019t actually get you paid. How can Instagram product reviewers make money?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Through partnerships with brands and selling sponsored posts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By providing affiliate links to the products they review.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The sale of their own digital products (though, you\u2019ll need to incorporate an off-platform method to truly engage this method).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is one major disadvantage of using Instagram for your product review business: limited linking opportunities. That means sharing affiliate links will be a little bit more challenging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you can solve this problem by pairing your Instagram product review page with a blog. Not only could this provide extra revenue, but you could also have an opportunity to charge more for partnerships that want to utilize both audiences.<\/span><\/p>\n<h3><b>2. Influencer<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While \u201cinfluencer\u201d might sound like a fictional job title, with an engaged audience of 10,000 or fewer followers, you could make around<\/span><a href="\&quot;https:\/\/www.petalcard.com\/blog\/money-instagram-influencer-make#:~:text=%E2%80%8D-,2)%20Instagram%20influencers%20with%20under%2010%2C000%20followers%20can%20make%2C%20on,products%20or%20discounts%20for%20posting.\&quot;"> <span style=\"font-weight: 400;\">$88 USD<\/span><\/a><span style=\"font-weight: 400;\"> per post. With 100,000 or fewer followers, you\u2019re probably looking at around $200 USD per post.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This isn\u2019t McMansion money. However, there is potential to bring in some sweet side cash that can help pay off student loans, or let you grab the extra large pizza <\/span><i><span style=\"font-weight: 400;\">with<\/span><\/i><span style=\"font-weight: 400;\"> the premium toppings on your regular Friday night in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But relying solely on sponsored posts to carry your business\u2019 finances isn\u2019t the best monetary move. This is why many influencers combine paid posts with more passive means of income, such as affiliate marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, however, the lack of linking capabilities can make affiliate income a little more challenging. Instagram has a notoriously<\/span><a href="\&quot;https:\/\/www.bazaarvoice.com\/blog\/key-instagram-benchmarks-for-2021\/\&quot;"> <span style=\"font-weight: 400;\">low conversion rate<\/span><\/a><span style=\"font-weight: 400;\">, which stems from the fact they aim to keep users on the platform as long as possible. This means your best chance of increasing your income is either seriously mastering conversion or doing it on-platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To utilize your Instagram influence to make money, you\u2019ll need an engaged audience. Many brands are counterintuitively interested in smaller creators because smaller audiences often mean higher engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the longevity of your business, you\u2019ll also want to consider collecting emails,\u00a0 establishing a website, or even creating an off-platform group. These tactics will give you a space where you own and control the content, and have more leeway to monetize your content and audience.\u00a0<\/span><\/p>\n<h3><b>3. Photographer<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While Instagram has expanded its capabilities over the years, at its core, it\u2019s a place to share great photos with your audience. This makes it the perfect place to start and promote your photography business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re passionate about photography and good at grabbing great shots, this could be the perfect Instagram business for you. Popular photography businesses on Instagram include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Portrait photographer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stock photographer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product photographer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wedding photography<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Not all photography businesses can be Instagram-only ventures. Businesses like portrait or wedding photography require you to get clients and work with them offline. But, even in these cases, Instagram is still a great promotion platform. Other photography niches, like product photography, may not require in-person clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you truly want no \u201cclients\u201d and instead want to sell photography rights, you can use Instagram to promote your stock photography to get sales on platforms like Adobe Stock.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, you can cut out the middleman (so to speak) and use your photographs as a base for physical products. Using a print-on-demand platform like<\/span><a href="\&quot;https:\/\/society6.com\/\&quot;"> <span style=\"font-weight: 400;\">Society6<\/span><\/a><span style=\"font-weight: 400;\"> can allow you to create great products without having to pay any upfront costs or for a place to store them. You can even set up an Instagram store through their shopping capability and give people the opportunity to check out your catalogue on the platform.<\/span><\/p>\n<h3><b>4. Videographer<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram started out as a photo-focused platform, but in recent years video has begun to lead in popularity. This makes it the ideal platform to start promoting a videography business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Much like photography, videography often requires off-platform work with clients, so it\u2019s not an Instagram-only (or Instagram-mostly) business choice. That said, as far as promoting your business, it can be a great place to connect with clients and show off your skills.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video content is versatile on Instagram. You can use any post type from your profile feed to your stories to share video content. While there used to be time limits, videos uploaded to Instagram can now be up to 60 minutes, with the exception of Reels which remain in the 30 to 60 second range.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have an eye for capturing engaging video, and are up for the challenge of building an audience on Instagram, this could be the perfect entrepreneurial opportunity for you.<\/span><\/p>\n<h3><b>5. Foodie<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There is something for everyone on Instagram, and food recommendations are no exception. If you like sharing pictures of food on your adventures or in your hometown, and have no qualms about giving an honest opinion, then Instagram food critic might be the job for you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram food influencers grow their audience by sharing delicious visuals accompanied by engaging text. While everyone\u2019s business is unique, they typically make money in the following ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsored content (short term).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand collaborations\/ambassadors (longer term).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Instagram bonuses<span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While bigger audiences usually means more money, you don\u2019t necessarily need one. Creators with as little as 5,000 followers are considered micro influencers, and can often find brand partnerships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll want to focus on creating stellar content, growing your audience, and increasing your engagement.<\/span><\/p>\n<h3><b>6. Craft or DIY expert<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Do you always find yourself taking on another DIY project? Is crafting one of your favourite pastimes? Then showing off your crafting skills or DIY expertise on Instagram could be the ideal opportunity for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Popular DIY and craft Instagrammers like<\/span><a href="\&quot;https:\/\/www.instagram.com\/abeautifulmess\/\&quot;"> <span style=\"font-weight: 400;\">@abeautifulmess<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href="\&quot;https:\/\/www.instagram.com\/damasklove\/\&quot;"> <span style=\"font-weight: 400;\">@damasklove<\/span><\/a><span style=\"font-weight: 400;\">, and<\/span><a href="\&quot;https:\/\/www.instagram.com\/sarahpikepottery\/\&quot;"> <span style=\"font-weight: 400;\">@sarahpikepottery<\/span><\/a><span style=\"font-weight: 400;\"> fill their feed with great visuals and fun videos sharing their love of creating with their audience. Whether they\u2019re showing off the finished product or giving a step-by-step guide on how their audience can create their own versions, they\u2019re engaging with their audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like other Instagram influencers, DIY and craft creators make money via sponsorships, ambassadorships, and possibly bonuses from Instagram. But they can build another revenue stream if they\u2019re creating products that can be sold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your audience is already interested in your DIY tips and they probably love your creations, so why not make it easier for them to skip the work and make a purchase? Instagram\u2019s shopping feature is perfect for DIY and craft creators who sell physical products and want to promote them to their audience.\u00a0<\/span><\/p>\n<h3><b>6. Ecommerce seller<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram\u2019s shopping feature can turn your feed into a storefront. You don\u2019t have to make craft projects or sell photo products to utilize this<\/span><a href="\&quot;https:\/\/www.ownr.co\/blog\/how-to-market-a-new-ecommerce-website\/\&quot;"> <span style=\"font-weight: 400;\">ecommerce<\/span><\/a><span style=\"font-weight: 400;\"> feature. Sellers of all types find themselves making waves and bringing in sales on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram Shop allows you to integrate your products right into your Instagram feed. With your product catalogue integrated, you can promote them to your audience through Instagram Stories, posts, and the \u201cExplore\u201d tab. Then, followers can make a purchase directly on Instagram through the Instagram checkout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For creators that hope to see success with Instagram Shop, you\u2019ll need to make sure you focus on having stellar product photos. While good images are important in every online selling situation, Instagram users expect stellar quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth it to point out that you don\u2019t <\/span><i><span style=\"font-weight: 400;\">have<\/span><\/i><span style=\"font-weight: 400;\"> to sell physical products. You could also utilize Instagram to sell digital products, which is a great low-cost business start-up idea.\u00a0<\/span><\/p>\n<h3><b>8. Topic expert<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s an audience for pretty much everything out there. Regardless of what you\u2019re an expert in, there\u2019s an opportunity for you to monetize it on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could show off your fashion expertise and recommend styles. Or you could aim to educate your audience on topics in day-to-day psychology. Regardless of where your expertise lies, if you share your knowledge in an engaging and consistent way, there\u2019s definitely a chance you could turn that into an Instagram business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you make money as a topic expert? You can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team up with relevant brands and create content via sponsorships or ambassadorships.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sell physical or digital products related to your niche.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide services that are relevant to your topic expert.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s up to you what you want to do with your Instagram business, you can take it wherever you want!<\/span><\/p>\n<h2><b>Getting started on Instagram<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram is an image-first platform, which means when you plan your business strategy, you need to think about aesthetics. Successful accounts stand out because they:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post consistently.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create great visual content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engage with their audience on a regular basis.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Creativity, inspiration, and connection is valuable on Instagram. So get ready to think big, have some fun, and flex your entrepreneurial muscles on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re ready to take your Instagram game from social media strategy to business official, Ownr makes registration a piece of cake!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you a budding business owner looking to make the most of social media? Here&#8217;s the best business to start on Instagram today. <\/p>\n","protected":false},"author":5,"featured_media":8961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[982],"tags":[90,388,668],"class_list":["post-8960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-marketing","tag-affiliates","tag-instagram","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Looking for the Best Business to Start On Instagram? 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