{"id":8974,"date":"2023-10-03T03:52:34","date_gmt":"2023-10-03T03:52:34","guid":{"rendered":"https:\/\/ownr.co\/blog\/?p=8974"},"modified":"2023-12-07T13:04:51","modified_gmt":"2023-12-07T13:04:51","slug":"the-sage-soap-company-carly-klassen","status":"publish","type":"post","link":"https:\/\/www.ownr.co\/blog\/the-sage-soap-company-carly-klassen\/","title":{"rendered":"How The Sage Soap Company\u2019s Carly Klassen Turned Her Daily Health Routine Into a Sud-cessful Business"},"content":{"rendered":"

\u201cWho do you want to be? What makes you feel good?\u201d That\u2019s the question Carly Klassen asked herself when she returned to Canada from Europe after working as a sports marketing executive for seven years.<\/span><\/p>\n

With long hours and late nights on the job, she fell sick for half a year. Always on the go, she was failing to take care of her mental and physical health. \u201cI burnt myself out pretty hard. Overall, I wasn\u2019t feeling well,\u201d she says.<\/span><\/p>\n

Returning home to Guelph, Ontario, Carly\u2019s wellness recovery journey began with taking more baths. Soon, it became part of a daily health routine. However, while she was interested in finding naturally locally-made bath bombs, she couldn\u2019t find any. So she turned to the internet to create her own. \u201cI ended up making my own in my tiny kitchen apartment,\u201d says the 34-year-old entrepreneur.<\/span><\/p>\n

At this time, Carly was also hoping to refocus on herself. She picked up a full-time job in Canada, and decided to settle here. She also realized that her DIY bath bomb hobby was a passion she wanted to share with others. In 2016, she decided to make it official and turned her wellness practice into a business: <\/span>The Sage Soap Company<\/span><\/a>.<\/span><\/p>\n

Because she paid for everything out of her own pocket, Carly was initially worried about how to incorporate her new company and the costs involved. Talking to her bank advisor, she was referred to Ownr and found the process incredibly simple and rewarding. \u201cIf you\u2019re self-funded, you can\u2019t necessarily afford a lawyer (or other resources). We have to do a lot of things ourselves when we get started because it\u2019s way cheaper. Ownr makes it that much easier they do all the heavy lifting,\u201d she says.<\/span><\/p>\n

From there, Carly began selling her stuff at local artisan markets in Guelph to increase awareness of her brand. It started with a few sales and, thanks to word of mouth and social media, her company blossomed, finding loyal customers and new buyers. But as a one-woman company, Carly found herself working 12 hour days. She\u2019d clock into her 9-to-5 job, and went right back to work after work, making bath products, taking orders, and running social media accounts.<\/span><\/p>\n

In 2020, the pandemic hit and gave Carly the opportunity to work from home. It was during this period of solitude that Carly got serious about putting more time and effort into the business. Cutting commuting costs and time, she was able to plan accordingly. \u201cI\u2019d get up first thing in the morning and immediately post on (my company\u2019s) Instagram. Because I was home, I had more time to do things,\u201d she says. That also meant finding any free hours off work, including lunch breaks, to make batches of soap.<\/span><\/p>\n

With more and more demand, she also found she was running out of space. \u201cI was doing everything out of my basement. My house was taken over by the soap company,\u201d she says. At the start of 2021, influencers and loyal buyers brought a huge spike in sales. It was then she decided to seriously consider turning her side gig into her main gig. \u201cI was struggling at it for so long\u2026 and realized this is definitely scaleable.\u201d\u00a0<\/span><\/p>\n

After almost five years since she started The Sage Soap Company, Carly quit her full-time job in March 2021 to focus on her business full time. For so long she had done everything, from production to delivery, by herself, but now she needed to consider getting more people to help out, including her brother. \u201cLetting people run with things really paid off. Together you can go further.\u201d<\/span><\/p>\n

Just a few months after quitting her job, Carly and her team went all the way by opening their first brick and mortar location in June. The production finally moved out of her basement into a shop, shared with a staff of 10. Now, they\u2019ve developed 30 different kinds of soap, and dozens of other flavours of shower steamers. She estimates they have around 50 products, and she isn\u2019t looking back. \u201cThere\u2019s never a perfect time. You just have to build up a few months of savings and jump off the deep end,\u201d she says.\u00a0<\/span><\/p>\n

Looking at her life now, she knows that there\u2019s still more work to do. \u201cWork is more challenging now, but it\u2019s more interesting. Everything I learned at my previous jobs helped me realize what I wanted to build,\u201d she says. Carly also says she\u2019s getting better at trusting staff with her products and business, knowing that it\u2019s absolutely necessary to get support and it makes the job less burdensome. \u201cI don\u2019t need to be in control of everything.\u201d<\/span><\/p>\n

Moving forward, she hopes to figure out what the next level of scaling up looks like, and to share her products with even more people. \u201cTwo years ago, the best market I did over three days maybe made a couple thousand dollars, but now we do that in a day,\u201d she says. Now, she\u2019s selling out of products regularly, but hopes to be able to scale up and be able to meet ever-increasing demand.\u00a0<\/span><\/p>\n

For Carly, the most rewarding part of being an entrepreneur is seeing the success and growth of her business. It\u2019s also curbed her imposter syndrome, something she noticed in herself and a lot of women. \u201cTo see that so many people are so receptive and so supportive, I\u2019m overwhelmed about it. In the last couple months I\u2019ve stopped thinking about imposter syndrome. Now, I know the products are really good, because I see it,\u201d she adds<\/span><\/p>\n

For more entrepreneurial tips, stories, and expert advice, <\/span><\/i>sign up for our newsletter<\/span><\/i><\/a>.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

“Who do you want to be? What makes you feel good?” The answer to these questions was why Carly Klassen launched The Sage Soap Company. Here’s her story.<\/p>\n","protected":false},"author":5,"featured_media":8975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[986],"tags":[528],"class_list":["post-8974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-stories","tag-ownr-success-story"],"acf":[],"yoast_head":"\nHow The Sage Soap Company\u2019s Carly Klassen Turned Her Daily Health Routine Into a Sud-cessful Business | Ownr Blog<\/title>\n<meta name=\"description\" content=\"Learn how Carly Klassen grew her business into a full-fledged store from her kitchen. 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