{"id":901,"date":"2019-03-06T22:37:33","date_gmt":"2019-03-06T22:37:33","guid":{"rendered":"https:\/\/blog.ownr.co\/?p=901"},"modified":"2026-04-07T13:16:08","modified_gmt":"2026-04-07T13:16:08","slug":"women-in-business-5-canadian-ceos-we-love","status":"publish","type":"post","link":"https:\/\/www.ownr.co\/blog\/women-in-business-5-canadian-ceos-we-love\/","title":{"rendered":"Women in Business: 5 Canadian CEOs We Love"},"content":{"rendered":" \r\n

In corporate Canada, the corner office is still largely a mans world. Roughly 3% of publicly listed Canadian companies<\/a> are lead by a female CEO. Unfortunately, female representation on company boards could use some improvement as well.
<\/p> \r\n

With only 3.5% of Canadian companies<\/a> having a female board member, it\u2019s clear that many women executives face challenges reaching the top of the corporate ladder. It\u2019s important to talk about where we are, so we can get to where we want to be, and achieve gender-diversity targets across corporate sectors.
<\/p> \r\n

Here’s is a list of Canadian women CEOs who are rethinking and innovating every-day products and services, making them more inclusive for all human needs. In tandem, by breaking long-held and outdated norms, they\u2019re making a significant social impact on the lives of both women and men.
<\/p> \r\n

This International Women\u2019s Day, join Ownr and let\u2019s celebrate five Canadian women entrepreneurs. In no particular order:<\/p> \r\n

#1. Joanna Griffiths, Founder, CEO at Knixwear<\/a><\/strong><\/h3>\r\n \r\n\r\n
\"Joanna<\/figure><\/div>\r\n\r\n \r\n

Joanna Griffiths truly embodies all things  entrepreneurship. In 2013, she invented an absorbent and scent-resistant underwear for women to deal with \u201clittle leaks\u201d and sold it via a crowdfunding.
<\/p> \r\n

Today, Knixwear is one of Canada\u2019s fastest growing retail companies, it sells a product every 10 seconds, and has become a body-positive movement vs. just a brand.
<\/p>\r\n

“I had no background in apparel. I had never owned my own company before. I was probably the least qualified person on the planet to start a business. What I did have, was this serious, serious passion for women, to change the way women felt about themselves and felt about their bodies” <\/strong><\/p>\u2013 Joanna Griffiths, Founder and CEO, Knixwear, in an interview to fashionista.com<\/a><\/cite><\/blockquote>\r\n\r\n \r\n

Apart from a product line that serves a need that was never met, Knixwear\u2019s growth is driven by the social conversations that it encourages. Griffiths has intentionally used Knixwear\u2019s marketing to showcase her customers, and their diverse body-types. Its online community has become a safe space for women to share their insecurities, talk about fertility issues, motherhood, body image and more.
<\/p> \r\n

Going forward, this CEO\u2019s goal is to reinvent the $12 billion lingerie market and become a household name.
<\/p>\r\n

\u201cI\u2019ve learned that it\u2019s a marathon, not a race, and that has helped.\u201d <\/strong>\ufeff<\/em><\/p>\u2014 Joanna Griffiths, Founder and CEO, Knixwear to fashionista.com<\/a><\/cite><\/blockquote>\r\n\r\n \r\n

#2. Manjit Minhas, Co-Founder and CEO, Minhas Breweries, Distilleries and Wineries\ufeff<\/a><\/strong><\/h3>\r\n \r\n\r\n
\"Manjit
Photo via Wikipedia<\/a><\/figcaption><\/figure><\/div>\r\n\r\n \r\n

Manjit Minhas traditionally introduces herself as a mother, beer baroness, entrepreneur, and a dragon. The popular host of CBC\u2019s Dragon\u2019s Den started her spirits and beer business with her brother at age 19. Armed with a great business plan and $10,000, she took on big beer and introduced the Minhas brand of affordable and high quality beer in Alberta.
<\/p> \r\n

Twenty years later, they boast of 90 brands of beer, spirits, liqueurs and wine across North America, Europe, Asia and South America. They have the 9th largest craft brewery in the USA, and in Minhas\u2019 own words, \u201cthere is a lot more to conquer.<\/a>\u201d<\/p> \r\n

Minhas believes that negotiation is an extremely important skill that all entrepreneurs must cultivate. <\/p>\r\n

\u201cNegotiation has definitely made me successful. I start from a place knowing that everything is negotiable. You don\u2019t get what you deserve in life. You get what you negotiate.\u201d <\/strong><\/p>Manjit Minhas, CEO and Founder Minhas Breweries, via My Business Magazine and Canada\u2019s Podcast<\/a>.<\/cite><\/blockquote>\r\n\r\n \r\n

#3. Devon Fiddler, Owner and Chief Changemaker of SheNative Goods Inc<\/a>. <\/strong><\/h3>\r\n \r\n\r\n
\"Devon
Photo via Medium<\/a><\/figcaption><\/figure><\/div>\r\n\r\n \r\n

An indigenous woman, Devon Fiddler started SheNative Goods Inc, a fashion brand of handbags, apparel and accessories. Fiddler started her career as a business guide to First Nations entrepreneurs looking to start their business. Her experience motivated her passion of entrepreneurship, and how it serves as a support system for local First Nations communities.
<\/p> \r\n

Committed to her mission, Fiddler calls herself the Chief Changemaker of SheNative Goods, and focuses on hiring indigenous women. Its designs convey the cultural teachings of First Nations along with their symbols, and inspirational quotes like \u201cShe believed she could so she did<\/em>\u201d and \u201cSheWarrior<\/em>\u201d, that’ve always motivated Fiddler.
<\/p>\r\n

\u201cI think often times indigenous people are left out of larger incubators and accelerators, so we don\u2019t feel connected or safe in those types of environments. You don\u2019t see a lot of other indigenous entrepreneurs. This calls for really pushing yourself out of your comfort zone.\u201d<\/strong><\/p>Devon Fiddler, founder of SheNative Goods Inc, via StartUp Toronto<\/a> interview. <\/cite><\/blockquote>\r\n\r\n \r\n

#4. Traci Costa, Founder and CEO, Peekaboo Beans<\/a><\/strong><\/h3>\r\n \r\n\r\n
\"Traci
Photo via Pinterest<\/a><\/figcaption><\/figure><\/div>\r\n\r\n \r\n

Watching her daughter at play made Traci Costa notice the lack of functionality and comfort in children\u2019s clothing. She founded Peekaboo Beans, a children\u2019s apparel brand that uses high quality fabrics, which are ethically produced to design versatile and durable play-wear for growing children. <\/p> \r\n

The proudly Canadian brand has also been sported by the children of Prime Minister Justin T<\/a>rudeau<\/a> and Sophie Gr\u00e9goire Trudeau at the 2017 Canada day celebrations.
<\/p> \r\n

Apart from promoting the importance of outdoor play in children\u2019s lives, Costa also takes pride in the social impact of her business. With its direct-selling model, Peekaboo Beans has over 1,500 independent social influencers that include stay-at-home moms and women who sell to support their families with extra income. <\/p>\r\n

“Our culture is driven significantly by women, with an almost all female staff and board of directors. We are providing a new entrepreneurial opportunity for the educated, millennial mother to build a business on her terms, and never miss the moments that matter in her life, as well as contributing to the household income.\u201d <\/strong><\/p>Traci Costa, CEO of Peekaboo Beans, via Venture Cap News<\/a> interview<\/cite><\/blockquote>\r\n\r\n \r\n

#5. Natasha Koifman, President and Founder, <\/strong>NKPR<\/strong><\/a><\/h3>\r\n \r\n\r\n
\"Natasha
Photo via @<\/a>natashankpr<\/a><\/strong><\/figcaption><\/figure><\/div>\r\n\r\n \r\n

With offices in Toronto and New York, Natasha Koifman is a powerhouse public relations boss at her company NKPR, one of the most sought after agencies in the region. Representing the biggest brands in the market, Koifman is passionate about leading with integrity and transparency for lasting success. <\/p> \r\n

\u201cYour job is what you do every day, but it\u2019s how you do it, how you affect others, how you help others grow, is ultimately what\u2019s really important – what people will remember,\u201d <\/em>she told Forbes<\/a> in a recent interview. <\/p> \r\n

Becoming a mother at 18, Koifman realized early in life the importance of work-life integration. <\/p>\r\n

“Balance doesn\u2019t actually exist and I think that\u2019s why people feel like they\u2019re constantly failing at it. It is more about \u2018integration\u2019, which means the choices that you\u2019re making are based on what\u2019s a priority for you at that time. It\u2019s not about making a decision between being a mother and being someone at the office.\u201d<\/strong><\/p>Natasha Koifman, President and Founder of NKPR, via Forbes<\/a> interview<\/cite><\/blockquote>\r\n\r\n \r\n

Koifman\u2019s recent avatar is that of an angel investor at AN8<\/a>, an investment company she has co-founded with her husband to support \u201centrepreneurs bringing disruptive ideas to the market.\u201d<\/a> At AN8, Koifman wants to shake up the status quo and help female entrepreneurs in particular, with funding, mentorship, and more. <\/p> \r\n

Start your business with Ownr<\/h2>\r\n \r\n \r\n

Ownr is here to help you make your business official, we make it easy to register or incorporate your business online. With Ownr, you don\u2019t have to leave your (home) office to stand out.
<\/p>\r\n

Start your business<\/strong><\/a><\/div>\r\n\r\n \r\n

Women mean business. You too should feel empowered to bring your ideas to life just like these amazing Canadian female CEOs. <\/p>\r\n ","protected":false},"excerpt":{"rendered":"

This International Women\u2019s Day, join Ownr and let\u2019s celebrate five Canadian women entrepreneurs we love.<\/p>\n","protected":false},"author":5,"featured_media":926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[972],"tags":[70,760],"class_list":["post-901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","tag-iwd","tag-womenmeanbusiness"],"acf":[],"yoast_head":"\nWomen in Business: 5 Canadian CEOs We Love | Ownr Blog<\/title>\n<meta name=\"description\" content=\"Here's is a list of Canadian women CEOs who are 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