Location: Toronto, Ontario
Are you a brand connoisseur with an eye for telling stories that touch people's hearts? Are you passionate about inspiring Canadians to achieve their dreams of launching their business?
We are looking for someone who knows what it takes to breathe life into a brand and is excited to work at an organization that offers you the best of a startup while being backed by RBC. If this sounds like you, we'll be excited to hear from you to be our new Head of Brand & Communications at Ownr. This is a highly collaborative role that partners with sales, product, marketing, and customer success teams.
About Ownr
Ownr is the leading platform for Canadian entrepreneurs to start, manage and grow their business. Ownr simplifies each step of running a business, from incorporation to complex ownership structures. Entrepreneurs save time and money by using Ownr to manage their paperwork, which allows them to focus on what really matters — building their business.
Over 65,000 entrepreneurs have used Ownr so far, and we have ambitious plans to help even more in the future. Whether it's a side-hustle or the next tech unicorn, Ownr is constantly building new solutions to make entrepreneurship easy and accessible. Our growing team is always looking to add passionate and driven members to help entrepreneurs make their dreams a reality.
What will you do?
- Drive overall brand strategy and own all communication across the organization as we continue to scale Ownr; ensure we deliver on our brand promise through our entire client experience.
- Lead and own all external and internal communications in accordance with brand guidelines
- Develop, manage, and produce marketing and sales materials to create a cohesive brand message across all channels
- Lead the creative process in advertising campaigns and execution, including video, graphic design, imagery, organizational presentations, and pitch decks
- Conduct marketing research to support any required projects and keep up-to-date with the latest trends and guidelines
- Drive innovative and out-of-the-box thinking with respect to new ideas/programs/initiatives, with a strong focus on creative mediums such as visual arts, video, graphic design, marketing campaigns, and animation
- Define, build, and maintain brand experiences in collaboration with the broader marketing team, in addition to sales, product management, customer success, and other teams as necessary
- Leverage data-driven consumer insights to direct strategy and test new campaigns to support broader business goals
Work with multiple lines of business partners at RBC on joint campaigns & tactics to elevate the Ownr and RBC brands
What will you bring?
- Over 7 years of experience in building brands, preferably for startups and a background managing a brand or creative team in an agency setting. Nice to have SaaS, technology, or professional service experience
- Over 4 years of leadership experience at hyper-growth companies and hands-on expertise in scaling high performance teams; proven ability to manage, motivate, and develop teams of various levels/skills
- Experience prioritizing workstreams, deliverables, and overall understanding of project management fundamentals, systems and process
- Deep knowledge of creative design, brand marketing & collaboration tools, digital platforms, design-thinking, and workshop experience
- Strong writing skills (i.e., storytelling, messaging, brand guidelines copy)
- Ability to identify, track, and present metrics for success for creative projects
- Proven track record of delivering clear direction to design and technology partners
What’s in it for you?
At Ownr, we believe in doing our best, in growing and thinking creatively, and in working together to deliver trusted advice to help our clients and communities prosper. We care about each other, about reaching our potential, about making a difference to our business, and achieving mutual success. You also get to learn from other talented marketers at RBC Ventures with weekly knowledge-sharing sessions so you can continue to grow your skill set. We offer:
- Opportunity to influence Ownr’s business strategy within an exciting, high-growth environment
- Act as a key member and active contributor to Ownr’s people leadership team
- The opportunity to lead, mentor and develop a team of engaged and curious individuals
- A comprehensive Total Rewards Program including base + variable pay
- Participation in RBC’s paid Time Off and comprehensive Benefits plan
- An agile, low-ego and supportive work culture of diverse, high-performing people
- The opportunity to leverage RBC learning and development programs
About Ownr
At Ownr, we have helped thousands of Canadians establish their businesses. As we redefine the entrepreneurship landscape, we take pride in simplifying what it takes to be a business owner. We're on a mission to become the leading platform for entrepreneurship in Canada, and it takes an entire team to build something big. So join our team and discover how we can help entrepreneurs make their dreams a reality.
About RBCx
RBCx powers bold ideas, founders, and technology companies. We know building great businesses takes more than just finance, which is why our four pillars – Banking, Capital, Platform, and Ventures – combine to make us the go-to backer of Canadian innovation. We use our deep expertise to support businesses of all sizes and stages, and leverage RBC’s extensive experience, networks, and capital to solve tomorrow’s big problems.