The quick and simple way to build a website for your business today is by using an online website builder. We look at the top ten factors that decide if a website builder is right for your business.
Need a website for your business, but not sure where to begin? Online web design platforms can build you a mobile-friendly, feature-rich site on a budget. Here we tell you how to choose one that’s right for your business.
What is a Website Builder?
Website builders are online web creation platforms that make it easy for everyone to design a professional looking website without the need to code or learn technical skills.
Website builders offer several ready-to-use design templates with easy drag and drop features to create personalized sites in no-time. They offer industry specific templates with aesthetics that suit your type of business. Dieticians, motivational speakers, construction companies, graffiti artists, plant boutiques, car garages, restaurants, beauty businesses, photographers, musicians – the top website builders have hundred of free and paid templates to create your website.
Some website builders also have the option to let Artificial Intelligence take over the design process. Companies that provide these web design solutions also offer dedicated 24X7 customer support to guide you when you’re stuck.
Cost of Using a Website Builder
Most website builders have affordable monthly plans, ranging from $5 to $35 per month. Some of them also offer their free versions to make a basic site or free trials to test out the builder and upgrade to the paid plan for advanced design features when you’re convinced. For a business yet to generate enough revenue, website builders are a bargain deal as opposed to hiring a professional web designer who will cost you between $2000 to $5000 or more depending on the number of pages your site has. In just a few dollars, a website builder enables you to have a fully functioning website, up in less than a day.
10 Considerations for Choosing a Website Builder
A beautiful and effective website is the product of a few critical features and capabilities, which we’ll discuss below. Along with your specific goals for the site, evaluate the many website builders in the market on the basis of these –
1. Ease of Use: Most website builders don’t require design or coding experience, but a few will be easier to use than others. Choose one which has ready-to-use theme templates, a drag-and-drop design option, and an intuitive interface to edit the website. Wix, Weebly, Strikingly are some of the most user-friendly drag-and-drop websites in the market.
2. Design Flexibility: If you want a highly-personalized website, go for a builder with an extensive variety of editing options to customize their given theme templates. Squarespace is a popular option when you want a design and image-oriented website, say for a photography business, restaurants, boutiques, among others. It’s a top choice for creatives who want greater freedom in the drag-and-drop option.
3. Support Different Content Formats: Depending on the nature of your business, your website may need features like a photo gallery, video background, audio player, animation, map, contact forms, testimonials, among others. Your website builder should be able to support the content format you need. Wix supports a large number of features and has an extensive app market to choose from.
4. Mobile-Friendly: You’ll drive away a huge chunk of your potential customer traffic if your website doesn’t work well on a mobile. The design templates of your web builder should be responsive, meaning they should reformat the site for viewing on mobile devices. Wix, Squarespace, GoDaddy, and Weebly are known for their responsive themes.
5. Value for Money: We discussed earlier in this piece that website builders require a smaller investment than hiring a professional designers.That said, some website builders offer more value for your money than others. Look for bundled services like domain registration and web hosting. Check if images are included in the price. WordPress is open source and is available for free for anyone to use, but you need your own domain name and web hosting to install it.
6. E-commerce: If you’re looking to run an online store on your website, you need a builder that has ecommerce capabilities like secure checkout, inventory and order management, tax, shipping, and coupon controls. You also want the web builder to not place limits on your inventory and be optimized for mobile checkouts. Shopify is described as one of the best ecommerce builders in the market.
7. Search Engine Optimization (SEO): A full-featured website is a good start, but to boost your visibility online and get found by your audience, your site must rank high on the search engine results page. Look for website builders with features that boost your SEO like fast load time, mobile-friendly design, google indexing to appear in search results, default meta tags to describe your site to search engines, sitemaps to help search engines find and crawl your pages, secure hosting, and more. Wix and Weebly, are well known for their SEO control. You can also consider Big Commerce, GoDaddy and Weebly eCommerce to build your online store.
8. Personalized Business Email: Once you have your own website domain, you can boost your professional credibility with a business email address using your domain name. For example, [email protected] Most website builders offer this service.
9. Switching Website Builders: If you fall out