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Introducing Blueprint – Our New Free Business Plan Generator

Ownr Blueprint announcement

We’re excited to launch our brand new product, Blueprint, a completely free business plan generator built for both experienced and aspiring entrepreneurs. As part of our ongoing mission to make small business ownership more accessible, Blueprint will help entrepreneurs overcome some of their most common challenges, including strategization, organisation, and execution.

Whether you’re a new or seasoned entrepreneur, a solid business plan is one of the most powerful tools you can have. This one document can turn ideas into strategies, attract investors, organise teams, and help you research, adapt, and even pivot direction in a dynamic market. And now Blueprint makes it easier than ever to create one.

What is Blueprint?

While there are plenty of business plan templates available, Blueprint takes it to the next level by taking a daunting and static task and making it interactive and personable. You’ll also be able to generate charts in real time, preview, save, and edit your progress, and even see how different scenarios impact your costs.  

Once you’re finished, you’ll have a personalised, polished, and market-ready business plan, complete with the essentials. Best of all, it’s completely free. 

  • Individual and dynamic template Personalise and edit each module with number charts and graphics.
  • Support and tips throughout Each module includes tips and guides to help you if you’re ever stuck.
  • Stress-free and seamless Blueprint breaks down all the business jargon so anyone can learn and understand.

What’s in a Blueprint business plan?

Every Blueprint business plan contains ten key components which lenders and other parties will expect to see. Whether you’re building an online retail store or opening a boutique bakery, once you complete all ten modules, you’ll have a great roadmap to build a successful business.

Business Overview

Tell the world about your big idea. Here you go into detail about your business, including industry, history and background, products or services offered, and why people should do business with you.

Business Name

A great business name is unique, impactful, and ideally also identifies what your business offers. Using Blueprint, you’ll be able to brainstorm and create an effective business name that creates a strong first impression, and builds brand recognition.

Vision Statement

You’ll want to take a moment to brainstorm and create an official statement that encompasses your company’s vision, goals, and values. Having a clear, strong vision statement will help attract the right investors, team members, and customers. 

Team Information

You can include details here about the business founders, partners, and/or team members who make up your company. This can be useful when applying for investments or loans. 


This module will help you dive deeper into the profile (or profiles) of your target customers. Knowing your ideal or future customers is useful because it allows you to tailor your business to meet demand, and create satisfaction.


Staying on top of your game also means learning about your direct competitors and in turn, developing effective strategies to stay competitive. Take time to research their marketing strategies, budgets, customers, and more. 

Products & Services

Here you can outline your specific products and services and highlight what’s special about them. This will distinguish your offerings from your competitors.

Financial Overview

This is a very important step so take the time to map out your financial projections (such as potential running costs), build a budget, plan your cash flow, financial statements, and establish your path to profitability.

Sales Channels

You’ll want to clarify your primary sales channel. Do you plan to lease a retail location, partner with a local business, or create a shop website? Locking down these details will be key to the success of your business.

Marketing Strategy

Finally, how are your customers going to find you? Decide how you plan to promote your business. Choose from email marketing, social advertising, or dive into SEO.

Who is Blueprint for?

We imagined Blueprint as a tool for any and all entrepreneurs. Got a compelling business idea, but not quite sure how to get it off the ground? Blueprint can build your roadmap. Need funding to take your business to the next level? Blueprint can compile the numbers you need to attract lenders.

And plus, you don’t need to be an Ownr customer to use Blueprint to start planning your business.

Get started with Blueprint

Blueprint is ready and waiting for you to get started. You don’t need to be an Ownr customer to use Blueprint’s completely free business plan generator. Simply create an account and start today.

We’ll walk you through every step, from vision statements and business names, to financial overviews and sales channels. And you’ll end up with a beautiful, downloadable business plan ready to share and impress.

What’s next is up to you and your goals. Take your new business plan and start with registering or incorporating your business, finding investors or applying for financial loans, setting up your sales channel, or even speaking with a business consultant. 

So start creating business plans today with Blueprint – we’re here to help every step of the way.