In this Ownr Success Story, we’re chatting with Cerys Goodall, a Toronto-based entrepreneur, expert PR strategist, and tech-enthusiast. Cerys is a powerhouse in the tech scene and has been growing with the industry for the last 20 years.
Cerys began her career in biotechnology. However, after experiencing the repetitive nature of the work, she knew it wasn’t for her. With an introduction to public relations from a close friend, Cerys was intrigued by how integral PR was to every facet of a business.
“The thing I love about PR is that you really get to touch on every part of the business.”
After discovering her love of PR, Cerys focused on executing media and marketing strategies for companies in the technology, science and innovation industries. This led to a number of senior public relations and marketing roles, working with companies Neptec, which provided the laser camera system to NASA for the Discovery Return to Flight mission, and Kobo, Canada’s eReading company that was sold to Rakuten in 2012, as Senior Director of Public Relations.
In 2016, after launching the LEAGUE brand as their VP of Marketing Communications, Cerys decided to start The Goods.
Created out of a desire to find the most effective way to help technology companies communicate with their audience, The Goods is a business that makes high-quality PR a