So, you have a new business. Let’s talk about how to amplify it on social media.

4.48 billion people. That’s how many people actively use social media.

Yes, you read that right. That’s more than half the world’s population. You don’t need to connect with all of those people to grow the reach of your product or service, but tapping into a fraction of that user base can mean the difference between building a loyal following for your brand and toiling away in relative obscurity. Growing a loyal following is important, because it can translate into steady customers for your business.

While the traditional ad model of billboards next to highways or TV spots can still be effective, these forms remain incredibly expensive and less accessible to the vast audience used to tailoring their content online. 

For those fearful of new technology, not to worry, using social media platforms to promote your brand is more accessible than ever. They’re also great listening tools for entrepreneurs to gain more insight into their audiences’ desires, which can be tracked through their engagement. You can use this valuable data to better understand the needs of your customers, while finding fresh ways to attract new users.

Start early, but it’s never too late.

Online presence is everything. And a clear online presence is king. It’s why securing a username on the various social media platforms early on (even before your product has launched) is incredibly important. Think of something easy for customers to remember and for people to type out. Ask yourself, if someone is looking for your company on Instagram, can they easily find your company? Are there too many symbols?

While it’s ideal to set up your social media accounts before product launch, it isn’t too late if your company is already live. Give yourself a day or two to learn about the different social media platforms, like Instagram, Facebook, Twitter, TikTok, and Linkedin to see how they differ and what works best for your brand. From there, secure your username handles. The more you spend time on each app, the more you’ll learn about the flow, and how to use each platform to enhance your own brand.

Think: How do I best convey my brand to others?

What do you want your customers to know about your brand? Why will they want to work with you compared to your competition? Think about content that relates to the ethos of your company.

For example, if you’re a family business hoping to work with other families at a community level, it may be beneficial to speak to your customers in the first-person to break that fourth wall that often makes companies unrelatable to customers. This could mean creating a video that features your own family as a means of building trust with your audience. Using this family-oriented approach, your future content will also be viewed through this lens by your customers. 

Come up with a plan

Once you establish the ethos of your company, think about how to convey it to audiences. If you’re familiar with design and aesthetics, this may be a piece of cake. Often, entrepreneurs hire social media consultants and designers to help the feel of their brand, down to social media assets, captions, and designs. Social media consultants ca