How to Use Email Marketing To Grow Your Business

3 minute read

Why use email to talk to your customers, what tools to use, and how to build your list

There’s a reason why 80% of marketers see email as the top driver for customer acquisition and retention – it actually works! It keeps your consumers engaged with your product or service, gives you opportunities to push new offers, and it performs better than any other digital channel when it comes to nurturing leads, acquiring customers, and generating new and recurring sales. 
Plus it’s the best return you’ll get on your investment. For every dollar you spend on your email list, expect a $40 return on investment (ROI). That’s more efficient than social media, content marketing, and even mobile ads. It also helps that customers who receive product emails spend 138% more than those who don