Pivoting to Survive During the Pandemic

4 minute read
Woman with a laptop working in a cafe

Entrepreneurship is not for the faint of heart; running a small business can be hugely challenging at the very best of times. (That’s what makes it so exciting, right?)

Enter a global pandemic.

When COVID-19 forced global lockdowns in March 2020, many small businesses scrambled to adapt their business models to a changing market.

These three Canadian entrepreneurs managed to pivot their face-to-face businesses to stay afloat––and even thrive––during the COVID-19 crisis. Here’s how they did it. 

1. Astrid Park