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Slack has been called many things: A project management tool, a messaging app or a space to network. All of which can be true. Most of all, if you’re running a business, Slack can be beneficial for you.
What is Slack?
At its core, Slack is a digital collaboration tool. It allows multiple people to work on joint projects remotely, sharing files and sending direct messages. Some companies use Slack primarily as a communication resource, where small teams within a large organization can communicate directly, instead of using email.
How does Slack work?
Regardless of how companies use Slack, it’s a platform to connect and collaborate. It’s integration with other apps like Google Drive and GitHub makes it easy to track progress. Perhaps the most underrated feature on Slack is its community groups (Slack calls them “channels”). If you’re a small business owner looking to expand your network and educate yourself on your industry, these groups present a great opportunity.
Why join a Slack channel
While you could learn plenty from joining a Slack channel, there are also tactical reasons to sign up:
- Networking — It takes more than just signing up to benefit from networking. You’ll need to be active in engaging in conversations and sharing your opinion. The wealth of resources available within each group is worth this extra effort.
- Quality Content — This is the true gift of joining a Slack channel. You can expect to learn an abundance of useful information that can be applied to your business. The people who start these channels tend to be leaders in their fields. That means they encourage conversation and sharing information that relates to your business goals.
- Build Your Brand — When you do become active in these channels, people notice. Joining a Slack channel is another avenue to building your personal/business brand. It’s a way for you to build trust with the people in your industry. And as an entrepreneur getting your business off the ground, trust will be one of the main ingredients to your success.
Slack channels you should know about
Slack channels are constructed for specific industries. Aim to join Slack channels that relate to your industry or help improve the way you run your business.
There are hundreds of channels for each aspect of a business — marketing, developers, tech — so here’s a break down some of the more popular ones.
Top Slack Channels for Developers
- iOS Developers
- Ruby on Rails Link
- Java Specialists
- Functional Programming
- Ruby Developers
Top Slack Channels for Marketers
- Marketers Chat
- Designer Hangout
- Online Geniuses
- Big SEO
- CRO Growthhacks
- Customer Retention/Happiness
- SaaS Community
- Creative Tribes
Top Slack Channels for Designers
- Candles — Junior UX community
- Content + UX
- Dear Designers
- Women in Technology
- Mind the Product
- UX Mastery
Top Slack Channels for Entrepreneurs
- 10X Factory
- Unicorn Think Tank
- Startup Chat
- Product School
- Female Founders
- Bootstrapped Chat
Top Slack Channels for Writers and Bloggers
- The Designership
- Digital Journalism Rocks
- World of Writers
- Modern Journalist
- The Writing Cooperative
- Writer Hangout
Slack is just one tool that can help your small business grow. Read more about starting and growing your business.
This article offers general information only, is current as of the date of publication, and is not intended as legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. While the information presented is believed to be factual and current, its accuracy is not guaranteed and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the author(s) as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by RBC Ventures Inc. or its affiliates.