It’s no secret that the business world loves acronyms. There are so many acronyms, in fact, that while we are out here figuring out our KPIs and our ROIs and our CAQs, it’s easy to forget about another important acronym: DBA.
DBA, which stands for “Doing Business As, ” describes a business operating under any name that differs from its original legal business name. More rarely, this may be known as a “trade name,” an “assumed name,” or even a “fictitious business name.” A DBA can be used by a sole proprietorship, a corporation, or a partnership.
In this article, we will go over the scenarios where a DBA is advantageous, and what goes into obtaining a DBA.