Practically no matter what type of business you have, one of the main keys to success is meeting your customers’ needs. That’s what will draw them in and keep them coming back to you again and again.
But when you’re launching a new product (or trying to refine an existing one), it can be hard to know where to start. And that’s especially true if you don’t have a clear plan. This is where the Value Proposition Canvas can help.
So we’re going to take a look at what this tool is, how your business can benefit from it, and exactly how to use it.